The Oldest Vegetarian

Agency Network: 
November 2010


Outdoor advertisement created by Milk, Lithuania for Order of Malta, within the category: Public Interest, NGO.

Advertising Agency: MILK, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Aistis Baltusnikas
Copywriter: Rimantas Stanevicius
Photographer: Modestas Ezerskis
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CuriousPencil's picture

However noble the message, and the cause it doesn't help get your message across WHEN ALL YOU USE ARE SHOUTY CAPITALS !

Activity Score 4225
jackmancer2017's picture

Only number missing is his actual age ;p
But is this an ad to convert people to become vegetarians or donate money?

CuriousPencil's picture

It's difficult to tell. They've written the website URL in the blood of the audience's screaming eyes.

Activity Score 4225
kleenex's picture

What color would have been better????

Activity Score 52582
Web Designer/Developer
CuriousPencil's picture

It's more the unreadable capital letters. The bright red on the background just makes it impossible. A colour change would be like a bandage beside a guillotine.

Activity Score 4225
Billoughsby's picture

Maybe I'm hunting for a touch of New Frontier era Hollywood zeitgeist where there's nothing but After-the-Fall cabbage soup and sweaters with holes in the elbows, but what these ads made me think of straight off was Pablo Ferro's hand-drawn type face for Dr. Strangelove.

Now that, I like. I guess it's another vote abstain.

Activity Score 5150
Art Director |

That's it.

CuriousPencil's picture

See that's a great reference library you wear between your ears Billoughsby; thing about those credits though are their inherent readability- the contrast in size that allows the eyes in to bring words back to the brain for processing. That's missing here.

Abstinence be damned - what say you about the red URL?

Activity Score 4225
Billoughsby's picture

Well thanks, CP. (Obviously, it sometimes leads me far astray.)

Yeah, the red URL is flat ridiculous. Why was that let stand? No idea. Arguably it's the point of the ad, and it is hidden.

Activity Score 5150
Art Director |

That's it.

morse's picture

I agree it's hard to read, but I think the message is clear. Donate.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture

agree with the red copy.. totally lost it in the background. didn't even see it there until i saw the comments.

Also, the man doesn't look lonely at all.

pitted prunes
Activity Score 216
Sdb's picture

The message is lost some where...

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Lazarus's picture

Not great.

Activity Score 1536
Creative Director
copycopycopy's picture

the second paragraph runs the reader out of breath. otherwise the copy is a little hard on the Eyes.!

Activity Score 148
shahidali's picture

Objective not clear. Do they want viewers to donate? or appreciate what the Order of Malta is doing? or ask people to become vegetarian?
On top of that, the visual illusion creating fonts took all the focus. This ad is dead.

Activity Score 4069
Dhaka, Bangladesh |


Frogtails's picture

Yeah. The type on this ad is all wrong. And the color choice is poor, I agree.

Activity Score 14
Graphic Designer at Progressive Communications International
kondensofke's picture

it's great, it caught my attention and i was wow he's really a vegetarian? i know so stupid. so i've read the tiny print and felt so dumb and ashamed of myself :( really makes you wanna help

Activity Score 336