Braille Beijing Olympics

Agency Network: 
February 2010

Outdoor advertisment created by DDB, Hong Kong for Orbis, within the category: Public Interest, NGO.

Advertising Agency: DDB Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: Paul Chan
Copywriter: Paul Chan
Art Director: O’ Poon
Agency Producers: Ng Ka Lok, Gary Wong
Photographer: Gary Man

Comments (7)

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xcreativity's picture
Activity Score 2374

nothing special...

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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kripaakar's picture
Activity Score 522


roel_bogers's picture
Activity Score 84

Meh, I rather like it. The concept is good enough and it will probably intrest a large group of people.

hermotsura's picture
Activity Score 254

"...the iconic visuals were formed entirely from Braille" - those are just dots you have going there, man! If it were possible for blind people to actually read those posters, now that's a whole new different thing, it'd be quite cool indeed. Even a line of actual Braille underneath the copy... it's like cheating, the way it is. Like a poster about the blind people, from which they're totally excluded. Yes, I know it's for the rest to see and be aware and raise money and blahblah, but still, it'd 've been smart to actually connect the two communities in the name of sports and such.


pepsiice's picture
Activity Score 253

* tears * =')

brandingworthspreading's picture
Activity Score 648

The ad is obviously for people who can see. The point is to create awareness of blind people, not for blind people to be able to "see" it.

MJStinson77's picture
Activity Score 601

Regardless of how plain it is, people are physically interacting with it. Mission accomplished. Sharing the experiences of blind people to sighted people and inviting them to help. It's thought-provoking, tactile and it's working. | | wordjones