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Agency Network: 
Published/Aired: 
May 2011
Oil Spill Awareness Outdoor Ad -  No Tankers

Description

Posters made with environmentally friendly, water-soluble ink were placed above wild postings around Vancouver. When it rained, the ink bled onto posters below, showing how oil spills affect everyone.

Outdoor advertisement created by Rethink, Canada for Oil Spill Awareness, within the category: Public Interest, NGO.

Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Todd Takahashi
Copywriter: David Giovando
Photographer / Videographer: Carson Ting
Editor: Chris Nielsen
Producer: Ninette Aves
Account Managers: Daylan Wong, Jillian Yaehne
Printer: True Colours
Music: Grizzly Bear "Foreground"
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jackmancer2017's picture

Wo, that's smart :) A claim and a direct way to prove it (though you'll need some rain). Love it, living posted :)

I just visited the website and signed the petition, so it works for me :) although the step from aotw to website for me is smaller then from poster to website.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
ace85le's picture

I think they will spray some water on it themselves if it doesnt rain haha. But ya, love it.

ace85le
Activity Score 3935
Marketing Manager |

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Reality Check's picture

Soggy.

Reality Check
Activity Score 2539
DBB's picture

GREAT!

DBB
Activity Score 1216
mary crazy's picture

Very clever. Appreciate it.

mary crazy
Activity Score 27
Copywriter
ccwarrier's picture

brilliant idea!! but did it have any good outcome??

ccwarrier
Activity Score 60
Dirgha's picture

Very nice.... like it

Dirgha
Activity Score 103
Galo's picture

Outstanding!

Galo
Activity Score 446
Copywriter
pablito.miuzzato's picture

and if it does not rain? If it rains the public wall will get dirty? : (

pablito.miuzzato
Activity Score 54
Graphic Designer
Boxey's picture

Awesome

Boxey
Activity Score 8879
Melaleuca In-House
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