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Agency Network: 
Published/Aired: 
March 2011
Office of Tobacco Prevention and Control Outdoor Ad -  Quit Smoking. Get Healthier.

Description

Every two weeks the lungs on the billboard would be repainted to grow steadily healthier, as if the person had quit smoking. It's a simple, yet compelling visual to catch people's eye and remind them that when you quit smoking, your lungs get healthier.

Outdoor advertisement created by EnviroMedia, United States for Office of Tobacco Prevention and Control, within the category: Public Interest, NGO.

Caption

Quit Smoking. Get Healthier.

Advertising Agency: EnviroMedia, Austin, TX, USA
Creative Director: Antoine Harris
Art Director: Sean-Paul Westfall
Copywriter: Justin Prichard
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Highest Rated

atb2005's picture

+100.

atb2005
Activity Score 13557
morse's picture

Will people remember the shade of pink from week to week?

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Direstion's picture

It doesn't bother smokers. Waste of money and public scenery devastation.

Direstion
Activity Score 115
Planner at PZL advertising agency
atb2005's picture

+100.

atb2005
Activity Score 13557
Daland's picture

Wouldn't it have been easier for both the ad agency and the target audience to make a simple print of movie in which the lungs get healthy.. Now people have to watch black lungs for a couple of weeks before they get the idea of "ooooooh, it's getting HEALTHIER..." (if they notice at all)

*and it seem like a waste of money to rent that space for weeks before it gets to the point.

Daland
Activity Score 140
Reclame, Marketing & Communicatie at Hogeschool van Amsterdam
kleenex's picture

I fully agree with you.

kleenex
Activity Score 51098
Web Designer/Developer
dbor's picture

During the manufacture of this advertising two smokers died and one non-smoking.

dbor
Activity Score 1455
Blue Apple's picture

B..............A.......................D....................

Blue Apple
Activity Score 120
Art Director
makelogobigger's picture

waste of time and money. just like the war on terror. you oaf americans

makelogobigger
Activity Score 470
Copywriter
NADD's picture

what is that on top ?

NADD
Activity Score 82
Graphic Designer |

NADD

phillsucks's picture

Venom

phillsucks
Activity Score 131
Art Director at Duelo
CACAHD's picture

"Every two weeks the lungs on the billboard would be repainted to grow steadily healthier"
Every two weeks the sky takes back the same place...

CACAHD
Activity Score 2188
Art Director
C_Steven's picture

Yeah, this one looks good only in presentations

C_Steven
Activity Score 8
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