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Quit Smoking. Get Healthier.

Agency Network: 
Published/Aired: 
March 2011
Description: 

Every two weeks the lungs on the billboard would be repainted to grow steadily healthier, as if the person had quit smoking. It's a simple, yet compelling visual to catch people's eye and remind them that when you quit smoking, your lungs get healthier.

Outdoor advertisment created by EnviroMedia, United States for Office of Tobacco Prevention and Control, within the category: Public Interest, NGO.

Quit Smoking. Get Healthier.

Advertising Agency: EnviroMedia, Austin, TX, USA
Creative Director: Antoine Harris
Art Director: Sean-Paul Westfall
Copywriter: Justin Prichard

Comments (12)

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Highest Rated

atb2005's picture
atb2005
Activity Score 13557

+100.

morse's picture
morse
Activity Score 18024

Will people remember the shade of pink from week to week?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Direstion's picture
Direstion
Activity Score 115

It doesn't bother smokers. Waste of money and public scenery devastation.

atb2005's picture
atb2005
Activity Score 13557

+100.

Daland's picture
Daland
Activity Score 140

Wouldn't it have been easier for both the ad agency and the target audience to make a simple print of movie in which the lungs get healthy.. Now people have to watch black lungs for a couple of weeks before they get the idea of "ooooooh, it's getting HEALTHIER..." (if they notice at all)

*and it seem like a waste of money to rent that space for weeks before it gets to the point.

kleenex's picture
kleenex
Activity Score 50610

I fully agree with you.

dbor's picture
dbor
Activity Score 1455

During the manufacture of this advertising two smokers died and one non-smoking.

Blue Apple's picture
Blue Apple
Activity Score 120

B..............A.......................D....................

makelogobigger's picture
makelogobigger
Activity Score 470

waste of time and money. just like the war on terror. you oaf americans

NADD's picture
NADD
Activity Score 82

what is that on top ?

NADD

phillsucks's picture
phillsucks
Activity Score 131

Venom

CACAHD's picture
CACAHD
Activity Score 2188

"Every two weeks the lungs on the billboard would be repainted to grow steadily healthier"
Every two weeks the sky takes back the same place...

C_Steven's picture
C_Steven
Activity Score 8

Yeah, this one looks good only in presentations

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