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Outdoor fitting room

Agency Network: 
Published/Aired: 
March 2013

Description

Every bike riders know that you should wear a helmet. Especially when riding through the city. Still lots of people leave their helmet at home - if they have one at all. The truth is, lots of people think it is pretty uncool to be seen wearing a helmet. But this piece of activation marketing we created for Nutcase Bike Helmets changes that...

Outdoor advertisement created by Ogilvy, Denmark for Nutcase, within the category: Recreation, Leisure.

Advertising Agency: Ogilvy, Denmark
Creative Director: Jakob Staalby
Art director: Amanda Kruse Larsen
Strategic Planning: Caroline Asmussen
Director: Jonathan Henning
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the_lizard_king's picture

nice idea.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Klara K.'s picture

Great!

Klara K.
Activity Score 3343
Charles University in Prague
theoldman_son's picture

Very nice.

theoldman_son
Activity Score 317
Art Director
VampAd's picture

Love it.

VampAd
Activity Score 1151
lexain's picture

nice

lexain
Activity Score 58
Art Director
kleenex's picture

Great idea.

kleenex
Activity Score 51166
Web Designer/Developer
matitarrie's picture

nice job!

matitarrie
Activity Score 24
johnshantelle143's picture

Advertising does not always all about business but it can also be a source of a place updates. - Steven C. Wyer

johnshantelle143
Activity Score 2
travisshoots's picture

love the interactive street ads.

travisshoots
Activity Score 52
Photographer
Xphia's picture

nice & impactful when the people fit their head in

Xphia
Activity Score 614
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