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Get tested

Agency Network: 
Published/Aired: 
September 2009
NSW Health Outdoor Ad -  Get tested

Description

Outdoor advertisement created by Y&R, Australia for NSW Health, within the category: Public Interest, NGO.

Caption

Get tested for STIs because sleeping with one person is sleeping with many.

Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: James Procter
Art Directors: Robbie Kantor, Josh Evans
Copywriter: Bart Pawlak
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Highest Rated

Ad_Man's picture

Yeah, i've seen this concept many times. But as an ad for restrooms, i think it delivers the job.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

tirthomitro's picture

so wat's with the white "thingies"??

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Jesterbrand's picture

skeet skeet?

Jesterbrand
Activity Score 142
Creative Director
Guest's picture

This isnt a new concept at all.

Guest
Guest's picture

well, I did not get it. what does it mean?

Guest
Guest's picture

read the copy.

I like how the urinals look like mouths with teeth shaped water streamers. Then the whole thing looks like a money shot...which could be a secondary message.... :-x

Guest
Singularity's picture

I'm really surprised that people are having trouble understanding this concept. I think it is very clear and very creative. I can't say that I've seen it before (but it might have been done before). Either way, it's a really eye-catching way to deliver a message.

- Jeff

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

silvi's picture

Clear message, but not original at all.

silvi
Activity Score 4172
Copywriter
mpared's picture

i ve seen a similar poster while in uni! This concept is very old

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

Old, old thought. White things look stupid.

Guest
Ad_Man's picture

Yeah, i've seen this concept many times. But as an ad for restrooms, i think it delivers the job.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

The objective is being met, the ad is straightforward and eye-catching. I like it...and the execution in the men's bathroom!

Guest
rolling.stone's picture

Good one

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

kevgroat's picture

waste of time.

some ads just aren't good

kevgroat
Activity Score 175
kevgroat's picture

waste of time.

some ads just aren't good

kevgroat
Activity Score 175
abrauf's picture

what want to say?

abrauf
Activity Score 122
Graphic Designer at Pakistan Institute of Fashion and Design
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