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Battleship, 3

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Advertising Agency: JWT New Zealand

Outdoor advertisement created by JWT, New Zealand for Nokia, within the category: Electronics, Technology.

Caption

Come play.

Executive Creative Director: Peter Ogden
Art Directors: Jordan Young, Steve Back, Murray Bransgrove
Copywriter: Mike Ramsay
Retoucher: Electric Art
Art Buyers: Jen Wills, Darryn Warhaft
Account Supervisor: Victoria Austin
Account Manager: Sarah Cowan
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Guest's picture

at first the red pins are like the smoke pipe of the tanker, i hv knew that are pins

Guest
Guest's picture

Ok.... Do not like the use of such abhorrent part of our history to put it as a game. Second ship looks like civilians and obviously haha the great u.s.a. empire is winning....
Anyway, why the red tubes?

Guest
Guest's picture

This may have been at first glance cleaver, but I have no idea what it's selling. The 'get out' is horrible.

Sublty was perhaps the idea but seriously, is it just selling EA games as a whole. I am pretty sure EA did MOH is it for that??

Why is there what looks like a giant roll of only red life savers in each pic?

I expect better from such a creative nation like nz.

- hadley@pixelvision.co.nz

Guest
atb2005's picture

This is in very poor taste, JWT.

atb2005
Activity Score 13557
Guest's picture

This is what games of war are all about. Nice!

Guest
thedesignaddict's picture

Dude, this campaign is in really bad taste. People very likely died in these photos, and you're using it to promote a 'game'? That's some sick shit.

As a creative I would have had no part of it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
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