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Write the Future, Ronaldo

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Outdoor advertisement created by Wieden + Kennedy, Netherlands for Nike, within the category: Fashion.

Caption

The moment lasts a second. The legend lasts forever.
Write the future
Nike

Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Co-Creative Directors: Mark Bernath, Eric Quennoy
Copywriter: Ebba Hult
Art Directors: Pierre Janneau, Chris Thurman (W+K Portland)
Print Producer: Sharon Kwiatkowski
Account Management: Gene Willis, Jordi Pont, David Anson, Marco Palermo, Jason White (W+K Portland)
Production Company: Happy Finish
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Guest's picture

amazing campaign

Guest
thaistylez's picture

like the copy

=D

thaistylez
Activity Score 224
Burapha University
Reality Check's picture

It's one big miss.

Reality Check
Activity Score 2539
meraj's picture

fabulous !!!!...simply awesomeeeee

meraj
Activity Score 216
university
tamils's picture

nice copy ........Ronaldo rocks

tamils
Activity Score 202
velammal college of management
dollypoppin's picture

This has the best copy among the 5.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

gbl's picture

agree with that.

gbl
Activity Score 451
Copy
Guest's picture

too good copy

Guest
Guest's picture

great idea

Guest
Guest's picture

with the statue stand would have been way too literal... it would have been just that, a statue, instead of the player moment, that becomes a trophy moment, this campaign is GREAT!

Guest
sloppy4's picture

i'm with reality check. this is weak. the copy is so trite. as is the statue.

sloppy4
Activity Score 1492
juliusmike89's picture

I like the copy most! Touching my heart, really..

juliusmike89
Activity Score 36
Bandung Technological Institute
Thabiso's picture

this campaign is excellent, especially with the world cup hype, um excited even more...
I like the copy the most too.

Thabiso
Activity Score 21
Graphic Designer at graphic design
Prime83's picture

Good, good.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Abrahams's picture

Excellent campaign...MARVELLOUS!

Abrahams
Activity Score 109
Publicis India
Guest's picture

Ronaldo has never scored a goal against Brazil...

Guest
Guest's picture

awesome...innovative.

Guest
Guest's picture

amazing innovation

Guest
Guest's picture

Guest | Thu, 2010-06-17 11:42

Ronaldo has never scored a goal against Brazil...

glad that someone has the same problem

Guest
the_lizard_king's picture

Leaving aside all the soccer statistics, i got to admit that the tag line conveys the passion which a fan longs to hear. It is a wonderful ad campaign. Hats off guys

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Guest's picture

awesome

Guest
rohit_bharati's picture

class!

rohit_bharati
Activity Score 75
Mumbai
mujerendiagonal's picture

Oh yes! Great idea

mujerendiagonal
Activity Score 84
Art Director
mashhie's picture

the line says it all

mashhie
Activity Score 29
Copywriter at copywriter bates 141 delhi |

mashie

Cube's picture

brilliant

Cube
Activity Score 458
Guest's picture

These are great, and I think the copy for this one is the best. But I find the 'statue' to look too static compared to the rest. Any sports statue is usually depicted in an action pose, this guy looks like he's waiting for a bus.

That aside, great work.

Guest
Guest's picture

thats how cristiano ronaldo lines up to take a free kick, its an action shot of him thinking where to place the ball

Guest
evikRAM's picture

Great Line...

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

alphayo's picture

awesome

alphayo
Activity Score 50
Rwanda |

alphayo aswani

yousef.k's picture

the best campaign in the world cup.. actually one of the best campaigns ever. I am in love with it. great job W+K!

yousef.k
Activity Score 91
Copywriter at Drive Communications
manumartin5's picture

Copy is good and execution too.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
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