Write the Future, Ribery

Agency Network: 
May 2010

Outdoor advertisment created by Wieden + Kennedy, Netherlands for Nike, within the category: Fashion.

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Write the future

Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Co-Creative Directors: Mark Bernath, Eric Quennoy
Copywriter: Ebba Hult
Art Directors: Pierre Janneau, Chris Thurman (W+K Portland)
Print Producer: Sharon Kwiatkowski
Account Management: Gene Willis, Jordi Pont, David Anson, Marco Palermo, Jason White (W+K Portland)
Production Company: Happy Finish

Comments (15)

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Highest Rated

dollypoppin's picture
Activity Score 1423

More than anything here, Im just diggin' the copy.

"Nihil sub sole novum"

Bahamut's picture
Activity Score 105

Love it...just great.

Guest's picture

Perfect Composition, great work here!

Reality Check's picture
Reality Check
Activity Score 2539

Footie fans deserve better.

meraj's picture
Activity Score 216

excellento and magnifico

Minerva Pinto's picture
Minerva Pinto
Activity Score 1394

I really like the concept, but there something lacking with regards to the execution. Something about the statues is just... off. But I think it's a great idea.

sirvan's picture
Activity Score 29860

"just... off". How right you are.

It's not that the retouching is BAD. If you look closely, there's really nothing awry. But it just doesn't work. Hmmmm.


"I love some things, and don't love some other things."

Mantufayo's picture
Activity Score 580

Write the future. Great!

dollypoppin's picture
Activity Score 1423

More than anything here, Im just diggin' the copy.

"Nihil sub sole novum"

Guest's picture

congratulations guy

Dzsoi's picture
Activity Score 8532

Correct print to the amazing tv spot.

Guest's picture

el comercial es genial, la grafika no.

juliusmike89's picture
Activity Score 36

I like all of this ads! Very good job friend!

alexhernan's picture
Activity Score 23

It´s not the best prit campaign ever seen, of course, but I think is simple and beautiful and with a strong idea.
I like it!!!

Guest's picture

Oups Out of the World cup hihi

Guest's picture

Good campaign but it seems to have cursed all the players!
Rooney - terrible world cup 0 goals,
Ronaldo - non exsitant, 0 goals,
Drogba, out in the group stages 1 goal,
Ribery - France were an embarrasment,
Cannavaro - Italy - the holders of the world cup finish bottom of their group without a win,
Ronaldinho wasn't even picked to go to the world cup!!!

The lesson... Don't do Nike adverts