Live knitting

Agency Network: 
September 2013

"Live Knitting" On Giant Outdoor Billboard in Shanghai


The Nike Free Flyknit combines the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free. Over the course of a 10-day live installation on a prominent billboard in Shanghai, the sock-like Nike Free Flyknit was “knitted” thread by thread over a bare foot by four installation professionals.

Outdoor advertisment created by Wieden + Kennedy, China for Nike, within the category: Fashion.

Comments (7)

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stke's picture
Activity Score 274


kleenex's picture
Activity Score 50128

eeeeehhhhhhhhhhhh......'s picture
Activity Score 257

it's nice and all, but actual people just just won't notice it.
It's not going to have any greater impact then a normal poster.


skuakrat's picture
Activity Score 58

Yeah, that's what I had in mind.. Unless, they will have to PR about the production... so tiring. So far, cool if people know what they had.

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

morse's picture
Activity Score 18024

Yeah, nobody will stand there and watch it, but it's documented and blogs will write about it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sergefreeman's picture
Activity Score 299

I think no-one even noticed that in a very fast moving city...

advertising ninja's picture
advertising ninja
Activity Score 616

this is great work. does it´s job perfectly. i am loving int.