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Live knitting

Agency Network: 
Published/Aired: 
September 2013

Description

The Nike Free Flyknit combines the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free. Over the course of a 10-day live installation on a prominent billboard in Shanghai, the sock-like Nike Free Flyknit was “knitted” thread by thread over a bare foot by four installation professionals.

Outdoor advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.

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stke's picture

zzzzz

stke
Activity Score 274
Copywriter
kleenex's picture

eeeeehhhhhhhhhhhh......

kleenex
Activity Score 51166
Web Designer/Developer
brian.lu's picture

it's nice and all, but actual people just just won't notice it.
It's not going to have any greater impact then a normal poster.

brian.lu
Activity Score 257
Art Director at Lycée Ermesinde Mersch |

-Brian

skuakrat's picture

Yeah, that's what I had in mind.. Unless, they will have to PR about the production... so tiring. So far, cool if people know what they had.

skuakrat
Activity Score 58

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

morse's picture

Yeah, nobody will stand there and watch it, but it's documented and blogs will write about it.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sergefreeman's picture

I think no-one even noticed that in a very fast moving city...

sergefreeman
Activity Score 299
Marketing Manager
advertising ninja's picture

this is great work. does it´s job perfectly. i am loving int.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
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