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Shadow Art

Campaign
Agency Network: 
Published/Aired: 
August 2011

Description

Outdoor advertisement created by Vitro, United States for Newcastle Brown Ale, within the category: Alcoholic Drinks.

Caption

Taste the ligther side of dark.

Check out the video too: http://www.youtube.com/watch?v=rJRiz9aSHFQ
Advertising Agency: http://vitroagency.com/">Vitro, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Copywriter: Pam Frasier
Art Directors: Paul Lambert
Agency Producer: Mickey Strider
Account Director: Ben Feeney
Account Supervisor: Whitney Milne
Video editor: Dave Friz
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morse's picture

Nice work.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jhickman.romero's picture

The shadow is created with 3,000 Newcastle bottle caps. Well done, nice twist on shadow art.

jhickman.romero
Activity Score 5
Administrative at VITRO
Roger Keynes's picture

Not convinced on this execution.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jackblack's picture

And what happens during the daytime when most of the commuters are actually awake and paying attention?

jackblack
Activity Score 2357
Art Director
karmacoin's picture

Nightlife target man

karmacoin
Activity Score 688
Nike Diesel's picture

Meh.

Nike Diesel
Activity Score 13630
Art Director
LeeHarvey's picture

I think it's awesome and intriguing enough to make people stop and stare, even at daytime.

LeeHarvey
Activity Score 3045
Creative Director
ClickAndRun's picture

Very nice!

ClickAndRun
Activity Score 48
Montreal
HTG¡'s picture

Here is few mother.

HTG¡
Activity Score 38
Art Director at my head
TatiiiAlmeida's picture

Only the image doesn't helps to understand the outdoor, but with the movie, it's awesome.
The art shows the result during the night.
Very good idea, I like it a lot.

TatiiiAlmeida
Activity Score 166
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

AdBuzzer's picture

I agree, it's good enough to capture attention even at daytime. Solid and fresh idea!

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

krautland's picture

yeah-ish. bronze.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Bring Out Your Dead's picture

Great use of the product to create the board.

Bring Out Your Dead
Activity Score 64
Creative Director at The Verb Agency
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