Rolling in it

Agency Network: 
August 2012

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Assistant Designer:Niral Parekh

Outdoor advertisment created by DDB, United States for New York Lottery, within the category: Gaming.

Rolling in it.
Yeah, that kind of rich.
New York Lottery's POWERBALL

Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi

Comments (5)

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Spanky's picture
Activity Score 4899

Pretty so so. I'd expect better from DDB, NY.

MicheleVirgilio's picture
Activity Score 2617

not so power

kleenex's picture
Activity Score 51008

I love the font work.

damd's picture
Activity Score 159

Good execution

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Um Outdoor volante