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Agency Network: 
Published/Aired: 
November 2007

Description

Outdoor advertisement created by Y&R, Switzerland for Multiple Sclerosis Society, within the category: Public Interest, NGO.

Caption

Multiple sclerosis interrupts the nerve tracts.
This leads to coordination impairment and pain.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Daniel Comte, Urs Schrepfer
Art Director: Marietta Albinus
Copywriter: Martin Stulz
Photographer: Peter Hebeisen
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Highest Rated

bara bara baez's picture

I has a dream I made this ad.

bara bara baez
Activity Score 148
pHILIPPINES
monicamexico's picture

My best friend has MS. Instead of telling us what it does, why not tell us what we can do about it? What's the call to action here? One major misconception is that MS only happens to women in their 40's. Maybe you could do something to counter that belief.

monicamexico
Activity Score 830
tantrik_indian's picture

What are they trying to do? Educate us?

~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

bara bara baez's picture

I has a dream I made this ad.

bara bara baez
Activity Score 148
pHILIPPINES
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