Asia Travel

Agency Network: 
March 2012

Outdoor advertisment created by Tabasco, Ukraine for Multipass, within the category: Transport.

See Asia like Asians do

Advertising Agency: Tabasco, Kiev, Ukraine
Creative Director: Alexander Smirnov
Art Directors: Valentin Minchuk, Vladimir Kobets
Copywriter: Alexander Smirnov

Comments (22)

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slowrider's picture
Activity Score 648

what a crap!

one should not take life so seriously - as one will not come out of it alive.

MSS's picture
Activity Score 2

What there NOBODY there who said, "This might not be a good idea?" How. Utterly. Offensive.

Sophie Campbel's picture
Sophie Campbel
Activity Score 164

+ or -

Kikin's picture
Activity Score 210

Racist and can read the message even without doing that.

Think. Then think again.

Ava Spears's picture
Ava Spears
Activity Score 144

I think the intention was not to be racist, even it may seem, but I think the intention was to be fun,

reksgwee's picture
Activity Score 11

fun or not, it's bad.

Ryan Breat's picture
Ryan Breat
Activity Score 112


sanitizingwipe's picture
Activity Score 62

Racist or not, it's just a bad ad based on a bad idea. And the execution doesn't work. So, even if it isn't racist, it still sucks.

ItMatters's picture
Activity Score 2167


andylefty's picture
Activity Score 4535

Not for me.

kleenex's picture
Activity Score 50528

Although I could read it without screwing up my eyes this whole idea is crap.

Han Zhonghua's picture
Han Zhonghua
Activity Score 70

Insulting and boring!

"Just one Idea can change everything"

MindDrift's picture
Activity Score 1170

Not a fan of the ad, but I'm curious as to why many Asians find this insulting. I don't think Ukrainians would be offended if Asians die their hair blonde to resemble them.

crankymonkey's picture
Activity Score 2

It's because slanty eyes are used as an insult (why it is actually insulting is another matter -- perhaps because it's never been applied as a term of endearment or something, who know?). Blonde hair on the other hand, isn't seen as an insult so there's no reason for Ukrainians to be offended, as opposed to some stereotype like all Ukrainian women are hookers.

ThomWong's picture
Activity Score 8

You just blew my mind.

Tayutau's picture
Activity Score 27

Like the thought behind the ad, but not the execution, i can read it without screwing my eyes.

Eugens's picture
Activity Score 2624

this is horribly racist.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Insulting at best.
Creative Director should be fired along with the team and client.

ThomWong's picture
Activity Score 8

I love how, without fail, when something like this comes up someone will immediately say "I don't think they intended to be racist." It's 2012 - we can separate intentions from execution now.

bunnieluvbunny's picture
Activity Score 4

Not all Asians have slanty eyes. Stupid ad indeed. And obviously you can read the ad without doing it.

Simona Pinto's picture
Simona Pinto
Activity Score 2

It doesn't make sense anymore!

marciasmith's picture
Activity Score 2

Am I the only one who can't even read the message, even without doing that? I understand the intention was for this to be fun but it's not, it's one of the worst ad ideas I've seen in a very long time.