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Asia Travel

Agency Network: 
Published/Aired: 
March 2012
Multipass Outdoor Ad -  Asia Travel

Description

Outdoor advertisement created by Tabasco, Ukraine for Multipass, within the category: Transport.

Caption

See Asia like Asians do

Advertising Agency: Tabasco, Kiev, Ukraine
Creative Director: Alexander Smirnov
Art Directors: Valentin Minchuk, Vladimir Kobets
Copywriter: Alexander Smirnov
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slowrider's picture

what a crap!

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

MSS's picture

What there NOBODY there who said, "This might not be a good idea?" How. Utterly. Offensive.

MSS
Activity Score 2
Sophie Campbel's picture

+ or -

Sophie Campbel
Activity Score 164
Kikin's picture

Racist and stupid...you can read the message even without doing that.

Kikin
Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

Ava Spears's picture

I think the intention was not to be racist, even it may seem, but I think the intention was to be fun,

Ava Spears
Activity Score 144
reksgwee's picture

fun or not, it's bad.

reksgwee
Activity Score 11
RMIT
Ryan Breat's picture

no

Ryan Breat
Activity Score 112
Graphic Designer
sanitizingwipe's picture

Racist or not, it's just a bad ad based on a bad idea. And the execution doesn't work. So, even if it isn't racist, it still sucks.

sanitizingwipe
Activity Score 62
ItMatters's picture

Like.

ItMatters
Activity Score 2167
andylefty's picture

Not for me.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

Although I could read it without screwing up my eyes this whole idea is crap.

kleenex
Activity Score 51098
Web Designer/Developer
Han Zhonghua's picture

Insulting and boring!

Han Zhonghua
Activity Score 70
Copywriter at Looking for! |

"Just one Idea can change everything"

MindDrift's picture

Not a fan of the ad, but I'm curious as to why many Asians find this insulting. I don't think Ukrainians would be offended if Asians die their hair blonde to resemble them.

MindDrift
Activity Score 1170
Graphic Designer
crankymonkey's picture

It's because slanty eyes are used as an insult (why it is actually insulting is another matter -- perhaps because it's never been applied as a term of endearment or something, who know?). Blonde hair on the other hand, isn't seen as an insult so there's no reason for Ukrainians to be offended, as opposed to some stereotype like all Ukrainian women are hookers.

crankymonkey
Activity Score 2
ThomWong's picture

You just blew my mind.

ThomWong
Activity Score 8
Copywriter
Tayutau's picture

Like the thought behind the ad, but not the execution, i can read it without screwing my eyes.

Tayutau
Activity Score 27
Art Director at Accomplice
Eugens's picture

this is horribly racist.

Eugens
Activity Score 2624
Copywriter
Nike Diesel's picture

Insulting at best.
Creative Director should be fired along with the team and client.

Nike Diesel
Activity Score 13630
Art Director
ThomWong's picture

I love how, without fail, when something like this comes up someone will immediately say "I don't think they intended to be racist." It's 2012 - we can separate intentions from execution now.

ThomWong
Activity Score 8
Copywriter
bunnieluvbunny's picture

Not all Asians have slanty eyes. Stupid ad indeed. And obviously you can read the ad without doing it.

bunnieluvbunny
Activity Score 4
Graphic Designer
Simona Pinto's picture

It doesn't make sense anymore!

Simona Pinto
Activity Score 2
marciasmith's picture

Am I the only one who can't even read the message, even without doing that? I understand the intention was for this to be fun but it's not, it's one of the worst ad ideas I've seen in a very long time.

marciasmith
Activity Score 2
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