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Parachute, 2

Campaign
Agency Network: 
Published/Aired: 
September 2008

Description

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.

Outdoor advertisement created by FCB, Switzerland for Mini, within the category: Automotive.

Caption

The fastest MINI ever.

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography / 3DArt: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
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CGilb09's picture

Who is John Cooper and why does this car need to be named after him?

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

silenciorn's picture

well... if the car doesn't come with a parachute included this ad is leading to a BIG dissapoinment... ha ha ha ha

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

Eddie23's picture

To CGilb09:

John Cooper was the designer of the Mini... do I need to explain more?

Eddie23
Activity Score 29
Art Director |

E.F.

CGilb09's picture

Gotcha...but who cares? I certainly don't, and I'm in the market to buy a car. You don't see any other cars being marketed by designer, why this one?

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Eddie23's picture

There's some people that cares about that... in fact, a lot.
Just to give you a little example: Ford Mustang Shelby... Named after Carroll Shelby, its designer.

Eddie23
Activity Score 29
Art Director |

E.F.

Guest commenter's picture

John Cooper is not the designer - Sir Alex Issigonis is!! As long as we speak about the classic Mini.
John Cooper was a professional car mechanic who was tuning the old Mini for racing. So his name stands for sportive Minis - thats why the MINI JOhn Cooper Works is the fastest MINI of all time.

Guest commenter
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