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Truckers, 4

Campaign
Agency Network: 
Published/Aired: 
July 2013

Description

Mercedes-Benz trucks is helping the logistics industry by tempting young people to consider a career as truck-driver. These posters and print ads run at career advice fairs and in school magazines.

Outdoor advertisement created by dieckertschmidt, Germany for Mercedes, within the category: Automotive.

Caption

Days spent in a dull routine. Or days spent on a scenic route.
Truckers have the world at their feet. Join in.

Advertising Agency: dieckertschmidt, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriters: Stefan Schmidt, Robert Mottl
Production: nureg, Nuremberg
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Highest Rated

kleenex's picture

not bad.

kleenex
Activity Score 51110
Web Designer/Developer
certaintly's picture

good idea, boring execution

certaintly
Activity Score 3994
kleenex's picture

not bad.

kleenex
Activity Score 51110
Web Designer/Developer
AL6352's picture

Is this a campaign to sell trucks or to become a trucker?

AL6352
Activity Score 66
jotabequ GREY / ArtDirector
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