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Key to Viano

Published/Aired: 
February 2012

Description

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

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Highest Rated

seizedlight's picture

Love the idea!

seizedlight
Activity Score 16
Saatchi & Saatchi
sambuca's picture

Geiles Teil Arno...
:)

Grüße aus der Nachbarschaft Planckstrasse

sambuca
Activity Score 1066
Art Director at tolingo GmbH
audyreza's picture

whoaa, nice...

audyreza
Activity Score 105
Copywriter
itgirl's picture

and then?

itgirl
Activity Score 44
krautland's picture

cute idea but soooo much effort for such little payoff.

krautland
Activity Score 3216
Art Director at erm... no calls please.
seizedlight's picture

Love the idea!

seizedlight
Activity Score 16
Saatchi & Saatchi
ambareeshashirivaram's picture

cute idea. nice execution.

ambareeshashirivaram
Activity Score 117
Art Director at Art Director at MuseComm / bangalore |

@

angeyates's picture

killer idea!

angeyates
Activity Score 127
Graphic Designer at Madison Communications Pvt. Ltd.
pulchinela's picture

'lkdgnm;kgn gffff

pulchinela
Activity Score 1175
nadiasimmone's picture

especially where I sit - this is an awesome promotional idea. execution was excellent. i do wonder if their sales objectives were met though as they don't speak about what happens thereafter and why only some chosen persons could experience the vehicle. but all in all, it was well done

nadiasimmone
Activity Score 44
Client Servicing at OGM Commuications
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