Danger Doesn't Announce Itself, Grandma

Agency Network: 
November 2012

Given that dangerous situations aren't announced publicly in advance, electronic swerving aids help drivers to stay in control of their vehicle, even when a nasty surprise occurs. We create awareness of this by illustrating the unlikely event, where an upcoming source of danger is actually announced on the radio and on posters. In the same way that an event would be announced using classic promotional measures, a pensioner, a deer and playing children tell the listener, or the reader, when and where they will suddenly appear on the road concerned.

Outdoor advertisment created by Scholz & Friends, Germany for Mercedes, within the category: Automotive.

Dangers arrive unannounced.
For more control when it comes to swerving: the Mercedes-Benz Vito with ADAPTIVE ESP.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Martin Pross, Matthias Spaetgens, Robert Krause
Copywriter: Christian Brandes
Art Director: Joerg Waschescio
Photographer: Alex Rank
Account Managers: Joseph Hoehnow, Anna Gabriel
Postproduction: F. A. Cesar

Comments (5)

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pierrelastname's picture
Activity Score 2869

THATs is a great idea!

The Monk's picture
The Monk
Activity Score 149


Richa Agrawal's picture
Richa Agrawal
Activity Score 324

fresh execution.

desailly's picture
Activity Score 470

Really? Everyone likes this? Seems incredibly literal to me.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

I'm with you, desailly.
This all feels forced to me.
Interested to hear the radio campaign (Ivan!)

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