Danger Doesn't Announce Itself, Deer

Agency Network: 
November 2012

Given that dangerous situations aren't announced publicly in advance, electronic swerving aids help drivers to stay in control of their vehicle, even when a nasty surprise occurs. We create awareness of this by illustrating the unlikely event, where an upcoming source of danger is actually announced on the radio and on posters. In the same way that an event would be announced using classic promotional measures, a pensioner, a deer and playing children tell the listener, or the reader, when and where they will suddenly appear on the road concerned.

Outdoor advertisment created by Scholz & Friends, Germany for Mercedes, within the category: Automotive.

Dangers arrive unannounced.
For more control when it comes to swerving: the Mercedes-Benz Vito with ADAPTIVE ESP.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Martin Pross, Matthias Spaetgens, Robert Krause
Copywriter: Christian Brandes
Art Director: Joerg Waschescio
Photographer: Alex Rank
Account Managers: Joseph Hoehnow, Anna Gabriel
Postproduction: F. A. Cesar

Comments (7)

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pierrelastname's picture
Activity Score 2869

THATs is a great idea!

ChuckN's picture
Activity Score 139

Nice art direction.

VampAd's picture
Activity Score 1151


kleenex's picture
Activity Score 50602

Great idea!!!

Aurelie's picture
Activity Score 105

Clever and well done !

CrackerJackFlash's picture
Activity Score 19601

I likey

fakeandgay's picture
Activity Score 147

not bad... but no thx

Keep calm and get a Pencil! or a Lion!