Making of the animation made with 350 thousand de Post-it notes

August 2011

Melissa: Making of the animation made with 350 thousand de Post-it notes


Stop-motion animation created by brazilian agency Casa Darwin using 350 thousand Post-it® notes on the facade of the Galeria Melissa, in São Paulo, Brazil, to launch the Melissa Power of Love spring/summer 2012 collection.Twenty-five animators worked for 5 months to create this piece, that more than just a beautiful short film documented a surprise: more than 30 thousand spontaneous love messages left by Melissa fans and visitors. That's the power of love that Melissa creates.

Director: Cesar Cabral
Creative Director: Rodrigo Leão
Art Director: Rodrigo Leão
Agency Producer: Casa Darwin
Planner: Márcio Cócaro
Sound: Loop Reclame

Comments (9)

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Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

lots of hard big idea, but I enjoy effort on large scales

Glut's picture
Activity Score 3935

too much effort in something that, for me, does not have the though impact.

lpgatti's picture
Activity Score 339

Is not so new. But without a doubt a very cool production!

Lp Gatti

kleenex's picture
Activity Score 51022

nice idea.

thedesignaddict's picture
Activity Score 5403

I dunno, that's a lot of work for a little Bang.

jackblack's picture
Activity Score 2357

Cool installation. No real idea, just nice art.

Boxey's picture
Activity Score 8879

Just okay.

krautland's picture
Activity Score 3216

I like this as an art piece but its not advertising.

ortega's picture
Activity Score 41

very nice! me encanta!