Making of the animation made with 350 thousand de Post-it notes

August 2011


Stop-motion animation created by brazilian agency Casa Darwin using 350 thousand Post-it® notes on the facade of the Galeria Melissa, in São Paulo, Brazil, to launch the Melissa Power of Love spring/summer 2012 collection.Twenty-five animators worked for 5 months to create this piece, that more than just a beautiful short film documented a surprise: more than 30 thousand spontaneous love messages left by Melissa fans and visitors. That's the power of love that Melissa creates.

Director: Cesar Cabral
Creative Director: Rodrigo Leão
Art Director: Rodrigo Leão
Agency Producer: Casa Darwin
Planner: Márcio Cócaro
Sound: Loop Reclame
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Ron Burgundy's picture

lots of hard big idea, but I enjoy effort on large scales

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Glut's picture

too much effort in something that, for me, does not have the though impact.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
lpgatti's picture

Is not so new. But without a doubt a very cool production!

Activity Score 339
Creative Director at publicidade |

Lp Gatti

kleenex's picture

nice idea.

Activity Score 51098
Web Designer/Developer
thedesignaddict's picture

I dunno, that's a lot of work for a little Bang.

Activity Score 5403
Art Director at Freelance
jackblack's picture

Cool installation. No real idea, just nice art.

Activity Score 2357
Art Director
Boxey's picture

Just okay.

Activity Score 8879
Melaleuca In-House
krautland's picture

I like this as an art piece but its not advertising.

Activity Score 3216
Art Director at erm... no calls please.
ortega's picture

very nice! me encanta!

Activity Score 41
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