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Umbrella

Agency Network: 
Published/Aired: 
March 2008
McDonald's Outdoor Ad -  Umbrella

Description

This is a standard Danish adshell. The top of the adshell has not been modified. Nothing was added but the poster.

Outdoor advertisement created by DDB, Denmark for McDonald's, within the category: Food.

Caption

Shelter served at McDonald's

Advertising Agency: DDB Denmark
Creative Director: Patrik Danielsson
Art Director / Copywriter: Mikkel Møller
Photographer: Thomas Juul
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Highest Rated

teenquey's picture

I guess what they are trying to do is to give another reason why they should go to McD on this rainy season.

teenquey
Activity Score 290
JWT
krautland's picture

so you're saying the best thing about mickey d's is that they offer shelter?

krautland
Activity Score 3216
Art Director at erm... no calls please.
crisis's picture

nice one

crisis
Activity Score 187
Writer
teenquey's picture

I guess what they are trying to do is to give another reason why they should go to McD on this rainy season.

teenquey
Activity Score 290
JWT
krautland's picture

so then they're saying "come to mc donald's, we have roofs. oh yeah, there is also food but we don't really want to talk about that. seriously, we don't. we have four metres of space we paid for but you know, let's discuss the food another time."

hm. what kind of message are you communicating about the stuff you serve?

or are you hoping people will pay for shelter? is mc donalds suddenly in the hotel business?

krautland
Activity Score 3216
Art Director at erm... no calls please.
alvinpck's picture

I don't get the term "shelter" here. Is McDonald's being open-air all this while?

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
teenquey's picture

I guess they are trying to give another reason why they should go to McD on this rainy season.

teenquey
Activity Score 290
JWT
sparky's picture

yawn

sparky
Activity Score 454
Copywriter at M&C Saatchi
Adaddicted's picture

Ivan,
What's happening over here?
How come this shoe man advertise on this field?? Strange.... ; P

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

RM's picture

it's great advertising, hitting the ad savvy, fashion fussy creatives with an ad for retro nikes is dope, props to ya bruz - good for you enjoyshoes

RM
Activity Score 419
Copywriter
bhangbhang's picture

Ahh look there... it's an umbrella shaped thingy... let's throw in a stick and a woman and sell it to some dumb marketing hotshot.

bhangbhang
Activity Score 44
Creative Director
bknowlden's picture

It's a clever use of media smashed into a lacking idea.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Andy-B's picture

Whats goin to happen to the ad when it stops raining?
money will be waisted! cos it wont make sense

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
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