Smurfs mini billboard

Agency Network: 
August 2013

McDonald's -- GROOT NIEUWS...


Big News. Now in the happy meal: The Smurfs.

A mini-billboard was placed on the Leidseplein in Amsterdam. To ensure the little thing got the attention it deserves, a large billboard was placed next to it with a striking yellow arrow pointing in its direction. The mini-billboard promotes the Smurfs who can currently be found in the McDonald's Happy Meal.

Outdoor advertisment created by DDB, Netherlands for McDonald's, within the category: Food.

Advertising Agency: DDB & Tribal Amsterdam, Netherlands
Creative Directors: Bart Mol, Pol Hoenderboom
Art Director: Tim Aarts
Copywriter: Vincent Huijbers

Comments (5)

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Micah1221's picture
Activity Score 202

I like the size of the small billboard relative to the Smurfs but, the idea isn't groundbreaking or captivating

certaintly's picture
Activity Score 3994


kleenex's picture
Activity Score 50602

I say the idea is good.

Melany S.'s picture
Melany S.
Activity Score 30
jackblack's picture
Activity Score 2357

I think people would stop. Kind of relevant for Smurfs. Not bad.