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Smurfs mini billboard

Agency Network: 
Published/Aired: 
August 2013

Description

Big News. Now in the happy meal: The Smurfs.

A mini-billboard was placed on the Leidseplein in Amsterdam. To ensure the little thing got the attention it deserves, a large billboard was placed next to it with a striking yellow arrow pointing in its direction. The mini-billboard promotes the Smurfs who can currently be found in the McDonald's Happy Meal.

Outdoor advertisement created by DDB, Netherlands for McDonald's, within the category: Food.

Advertising Agency: DDB & Tribal Amsterdam, Netherlands
Creative Directors: Bart Mol, Pol Hoenderboom
Art Director: Tim Aarts
Copywriter: Vincent Huijbers
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Micah1221's picture

I like the size of the small billboard relative to the Smurfs but, the idea isn't groundbreaking or captivating

Micah1221
Activity Score 202
Graphic Designer
certaintly's picture

agreed

certaintly
Activity Score 3994
kleenex's picture

I say the idea is good.

kleenex
Activity Score 51166
Web Designer/Developer
Melany S.'s picture
Melany S.
Activity Score 30
Graphic Designer
jackblack's picture

I think people would stop. Kind of relevant for Smurfs. Not bad.

jackblack
Activity Score 2357
Art Director
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