Smurfs mini billboard

Agency Network: 
August 2013


Big News. Now in the happy meal: The Smurfs.

A mini-billboard was placed on the Leidseplein in Amsterdam. To ensure the little thing got the attention it deserves, a large billboard was placed next to it with a striking yellow arrow pointing in its direction. The mini-billboard promotes the Smurfs who can currently be found in the McDonald's Happy Meal.

Outdoor advertisement created by DDB, Netherlands for McDonald's, within the category: Food.

Advertising Agency: DDB & Tribal Amsterdam, Netherlands
Creative Directors: Bart Mol, Pol Hoenderboom
Art Director: Tim Aarts
Copywriter: Vincent Huijbers
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Micah1221's picture

I like the size of the small billboard relative to the Smurfs but, the idea isn't groundbreaking or captivating

Activity Score 202
Graphic Designer
certaintly's picture


Activity Score 3994
kleenex's picture

I say the idea is good.

Activity Score 51166
Web Designer/Developer
Melany S.'s picture
Melany S.
Activity Score 30
Graphic Designer
jackblack's picture

I think people would stop. Kind of relevant for Smurfs. Not bad.

Activity Score 2357
Art Director
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