Agency Network: 
April 2012

To help McDonald’s introduce fruit smoothies we covered the glass of a TSA with material that mimicked the look and texture of a strawberry – creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.

Outdoor advertisment created by Cossette, Canada for McDonald's, within the category: Food.

Advertising Agency: Cossette, Vancouver, Canada
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Katie Ainsworth
Associate Creative Director: Lisa Lebedovich
Art Director: Lisa Lebedovich
Copywriter: Katie Ainsworth
Producer: April Haffenden
TSA Production Artist: Dennis Bayluk
Studio Artist: Rob Horsman
Group Account Director: Nadine Cole
Account Director: Kim Prosser
Account Executive: Shirley Lam

Comments (4)

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chuckieT's picture
Activity Score 680

Get out of my way! I need to take a picture in front of this bus shelter ad!

thedesignaddict's picture
Activity Score 5403

Not so much 'stunt' here...

kleenex's picture
Activity Score 50528

not bad.

raynold's picture
Activity Score 336

not so impressive