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Smoothies

Agency Network: 
Published/Aired: 
April 2012
McDonald's Outdoor Ad -  Smoothies

Description

To help McDonald’s introduce fruit smoothies we covered the glass of a TSA with material that mimicked the look and texture of a strawberry – creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.

Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Advertising Agency: Cossette, Vancouver, Canada
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Katie Ainsworth
Associate Creative Director: Lisa Lebedovich
Art Director: Lisa Lebedovich
Copywriter: Katie Ainsworth
Producer: April Haffenden
TSA Production Artist: Dennis Bayluk
Studio Artist: Rob Horsman
Group Account Director: Nadine Cole
Account Director: Kim Prosser
Account Executive: Shirley Lam
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chuckieT's picture

Get out of my way! I need to take a picture in front of this bus shelter ad!

chuckieT
Activity Score 680
Creative
thedesignaddict's picture

Not so much 'stunt' here...

thedesignaddict
Activity Score 5403
Art Director at Freelance
kleenex's picture

not bad.

kleenex
Activity Score 51126
Web Designer/Developer
raynold's picture

not so impressive

raynold
Activity Score 336
Editor
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