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Reflective Billboard

Agency Network: 
Published/Aired: 
April 2012

McDonalds Reflective Billboard

Description: 

Outdoor advertisment created by Cossette, Canada for McDonald's, within the category: Food.

Advertising Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Producer: April Haffenden

Comments (7)

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logic's picture
logic
Activity Score 43

Correct me if i'm wrong here, but if i pass by at night and see that, I'll just see a billboard that says McD is open. Which is really nothing special... Looks like a broken neon billboard.
Maybe the video doesn't do it justice, or I probably didn't get the creative part of this?

kalpesh78's picture
kalpesh78
Activity Score 2578

Like the idea.

quite clear.

ideas....30 minutes nahi toh free.

Wordfruit's picture
Wordfruit
Activity Score 1023

I'm not sure without driving past it to see how it looks.

kleenex's picture
kleenex
Activity Score 50582

nice idea.

kleenex's picture
kleenex
Activity Score 50582

nice idea.

Nurse Bell's picture
Nurse Bell
Activity Score 156

No idea here just reflective ink.

sandipkayal's picture
sandipkayal
Activity Score 270

great idea

a CREATIVE drop

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