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Real. Good.

Agency Network: 
Published/Aired: 
May 2016
McDonald's Outdoor Ad -  Real. Good.

Description

Outdoor advertisement created by TBWA, China for McDonald's, within the category: Food.

Advertising Agency: TBWA, Shanghai, China
Chief Creative Officer: Edmund Choe
Group Creative Directors: Kienhoe Ong, Gordon Shu
Art Directors: Sylvie Kinn, Ong Kien Hoe, Edmund Choe
Copywriters: Sylvie Kinn, Ong Kien Hoe, Gordon Shu, Edmund Choe
Typographer: Sylvie Kinn
Illustrator: Joo
Photographer: Jen Harlim
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certaintly's picture

great art, ok concept, great brand imaging

certaintly
Activity Score 3994
baliais's picture

Ok, nothing special.

baliais
Activity Score 2618
Graphic Designer
jackmancer2017's picture

Visual is best :)

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
andylefty's picture

REALLY like this image.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
dotunbello's picture

Kaboom...poison gas!! Brilliant ad in my opinion

dotunbello
Activity Score 148
Copywriter
certaintly's picture

george lois reference?

certaintly
Activity Score 3994
Yuxin's picture

great

Yuxin
Activity Score 64
historica's picture

wah wah

historica
Activity Score 110
university of dhaka
jackblack's picture

Pretty nice. Retouching around fries a little off though.

jackblack
Activity Score 2357
Art Director
PedroKessler's picture

Don't forget the oil!

PedroKessler
Activity Score 6
Copywriter
kleenex's picture

Now that is a great looking visual.

kleenex
Activity Score 51078
Web Designer/Developer
Emanresu's picture

Good visual, but when I think of McDonald's fries I think of a salt shaker before a natural potato. Unless the chains in China are different.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Inkwell's picture

Great visual, but did it really take four copywriters for a two-word tag? Did they each contribute two letters? And just to pick nits, that's a horrible font. It looks like it says "Real. Grood."

Inkwell
Activity Score 148
Copywriter
NicoCiego's picture

Good point. The "hand written" font Real Good is really not good.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
certaintly's picture

kinda looks like real grood

certaintly
Activity Score 3994
new_Ogilvy's picture

Good idea. they should get rid of the little logo at the bottom. I think you can also forget about the copy line, works great only with the visual and the logo that on it.
I must say that too bad McDonald is far of being good for you.

new_Ogilvy
Activity Score 112
Copywriter
netei's picture

whats the idea? raw patato something...

netei
Activity Score 215
skuakrat's picture

Haha, good point. That's why I didnt want to eat it.

skuakrat
Activity Score 58

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

skuakrat's picture

Good if it refers the freshness.. but it doesnt motivate me to go out and get one. By the way, aren't they all frozen?

skuakrat
Activity Score 58

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

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