Agency Network: 
September 2016

The ad aims to highlight that McDonald's only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms. The ad uses renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background.

Outdoor advertisment created by Leo Burnett, United Kingdom for McDonald's, within the category: Non-Alcoholic Drinks.

We only use the finest Arabica beans in our freshly ground coffee, sourced from Central and South American Rainforest Alliance Certified farms.

Advertising Agency: Leo Burnett, London, UK
Creative Directors: Matt Lee, Pete Heyes
Art Director: Steve Robertson
Copywriter: Blake Waters
Account Director: Sam Houlston
Agency Producers: Emily Green, Sarah Iannou
Photographer: Jason Hindley

Comments (2)

Log in or register to post comments
Artistomad's picture
Activity Score 53

Hand Art is nice, but how it will help to sell the coffee - that I am not sure :)
there are lots of other ways to show Arabica beans are great and we are using that .

kleenex's picture
Activity Score 50174

The hand art is amazing.