Agency Network: 
June 2008

Outdoor advertisment created by TBWA, France for McDonald's, within the category: Food.

McDonald's recycles 6,200 tons of paper per year.

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Daniel Perez
Art Director: Mohamed Bareche
Account Supervisor: Delphine Malvy

Comments (8)

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monicamexico's picture
Activity Score 830

These are just bad. Boo. Dumb. Same stat on each ad, and it's not even a good one.

Bárbara Guilherme's picture
Bárbara Guilherme
Activity Score 38

the dog isn't even looking at the hamburger.

Neil Levy's picture
Neil Levy
Activity Score 314

that's because the dog is kujo and he's trying to eat the child. it's a big dog, probably employed by mcdonald's for security purposes no doubt to prevent industrial espionage.

krautland's picture
Activity Score 3216

no, I think the dog is that mystery meat they put into those 39c hamburgers.

Javi Ending's picture
Javi Ending
Activity Score 130

Did anyone get this??? Based on the comments i'm not sure anyone did.

Bárbara Guilherme's picture
Bárbara Guilherme
Activity Score 38

So, explain what you got!

Anabel's picture
Activity Score 46

wHAT THE HELL? anybody...??? i don't get it.

Anabel's picture
Activity Score 46

ok jaja now it's clear, should have checked on one of the others. That dog made me confussed. as McDonald's cares about the environment, they don't care showing "old prints" though they suck (on purpose). interesting strategy.