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Dog

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Outdoor advertisement created by TBWA, France for McDonald's, within the category: Food.

Caption

McDonald's recycles 6,200 tons of paper per year.

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Daniel Perez
Art Director: Mohamed Bareche
Account Supervisor: Delphine Malvy
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monicamexico's picture

These are just bad. Boo. Dumb. Same stat on each ad, and it's not even a good one.

monicamexico
Activity Score 830
Bárbara Guilherme's picture

the dog isn't even looking at the hamburger.

Bárbara Guilherme
Activity Score 38
Neil Levy's picture

that's because the dog is kujo and he's trying to eat the child. it's a big dog, probably employed by mcdonald's for security purposes no doubt to prevent industrial espionage.

Neil Levy
Activity Score 314
Copywriter |

neil levy

krautland's picture

no, I think the dog is that mystery meat they put into those 39c hamburgers.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Javi Ending's picture

Did anyone get this??? Based on the comments i'm not sure anyone did.

Javi Ending
Activity Score 130
Copywriter
Bárbara Guilherme's picture

So, explain what you got!

Bárbara Guilherme
Activity Score 38
Anabel's picture

wHAT THE HELL? anybody...??? i don't get it.

Anabel
Activity Score 46
none / AAAP (ASOCIACION ARGENTINA DE AGENCIAS DE PUBLICIDAD)
Anabel's picture

ok jaja now it's clear, should have checked on one of the others. That dog made me confussed. as McDonald's cares about the environment, they don't care showing "old prints" though they suck (on purpose). interesting strategy.

Anabel
Activity Score 46
none / AAAP (ASOCIACION ARGENTINA DE AGENCIAS DE PUBLICIDAD)
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