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Come as you are

Agency Network: 
Published/Aired: 
May 2009
McDonald's Outdoor Ad -  Come as you are

Description

DUKE A Razorfish Company

Outdoor advertisement created by Euro RSCG, France for McDonald's, within the category: Food.

Advertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Copywriter: Dominique Marchand
Assistant AD: Pierre Boutin
Production: Partizan
Art Buyer: Isabelle Mocq, Marie Dathanat
Photography: Richard Burbridge
Client Management: Matthieu de Lesseux, Sander Cisinski, Mariane Arnaud
Planner: Rémi Marcelli
Creative Director: Christopher Oldcorn
Art Directeur: Catherine Dufaux
Concept manager: Frédérique Carré
Producer: Sandrine Roustan
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Guest's picture

Hmm... Ok..... whateva

Guest
Guest's picture

...and what?

Guest
jergold's picture

great !

jergold
Activity Score 89
Guest's picture

come as you are and leave your hairs in our burgers.

good.

Guest
Guest's picture

malisimo!!!!!!

Guest
Guest's picture

Come as you are, as you were, as I want you to be, as a friend, as a friend, as an old enemy.

Guest
Guest's picture

hahahahaha

Guest
bisou_pof's picture

no comment. just perfect.

bisou_pof
Activity Score 6
Art director
Guest's picture

Just perfect?
C'est quoi l'idée? Je veux dire l'idée qui vaut la peine d'être mise sur ADOW (donc à part "tout le monde est le bienvenue chez MCD")?

Guest
jeann's picture

nope, I'm not getting this.

jeann
Activity Score 107
LASALLE College of the Arts
tacaz0n's picture

Yay! The homeless welcome too!

tacaz0n
Activity Score 64
Graphic Designer
SoCH_TO's picture

very old idea

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

Guest's picture

Very expected

Guest
shahidali's picture

greaaat thing. choice of font suggests some child welcoming their parents!

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

perfect? yes and?

Guest
Guest's picture
Guest
ivan's picture

I've never seen this campaign. Just maybe they haven't either.

ivan
Creative Director at Ads of the World
Guest's picture

Ivan, you're right. People seem to forget this point.

Guest
Guest's picture

I totally agree on that!!

Guest
nomanjin's picture

Sorry didn't understand

nomanjin
Activity Score 25
Creative Director at Palmolive Soap new variant launch
Guest's picture

this cud even work as a recruitment ad for them... :-)

Guest
palls's picture

cool concept... seems mc d wants to say that other eating outlets welcome guest with prescribed uniform

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

Guest's picture

looking sexy in image...

Guest
Guest's picture

this is as much of a junk as McDonald's is.

Guest
just write's picture

nothing great...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

too bad retards don't seem to be welcome. shame.

Guest
tantrik_indian's picture

How else would one go to a Mc D ? As who you are not?

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

everartz's picture

mcdonald's logo in green??

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Totally busted… McDonalds France

McDonalds France / BETC Euro RSCG is copying Lebanese promotional idea…I see it as disgrace from the famous fast food brand o go such low, the featured campaign is in it’s core the same communication tonality is used by Crepway back in 2005.

Source:http://advertiser-in-arabia.blogspot.com/2009/05/totally-busted-mcdona...

Guest
petek's picture

maybe not an award winner, but a relevant message for mc d´s

petek
Activity Score 1894
Creative Director
Guest's picture

BAD! REAAAAAALLY BAD!

Guest
Guest's picture

veryyyy olllld idea..crepaway lebanon is using this line from 3 years...

Guest
Guest's picture

Come on guys!!! Copy paste campaign of Crepaway Lebanon with exactly same headline. Is it a coincidence?

Guest
Guest's picture

This is Done before, in lebanon with leoburnett for a restaurant called CREPAWAY ... but with a better art direction....

Guest
Guest's picture

Well, so much for "no shirt, no shoes, no service"

Guest
Guest's picture

I don't get it. Can someone explain this to me please?

Guest
Guest's picture

what the hell does it mean,
how does it get more burgers in hands,
and how in the hell did they get past the McD GSM & "Brand Stewards" with a yellow-on-green logo?

Two stars for the pretty fruit talent and his amazing ability to handle numerous wigs and makeup treatments.
No stars for the agency stooges that trotted this out crap-in-handfest as fresh, new, or effective.

And how in the hell can you actually require SIXTEEN people to put together a single print ad, and a crap one at that?
McDonald's must not give a damn about how their money is spent; judging by their food it all goes into marketing anyway, not product quality.

This kind of "work" is why the BDA's are going to die a hard and fast death. About time, too.

Guest
Guest's picture

I've never dressed up for McD's anyway. Who the fuck would?

Guest
Guest's picture

"No shirt. No shoes. No service."

Well that made that last picture moot.

Guest
EGGO's picture

Whatever happened to "No shirt. No shoes. No service." for that last one?

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Shamail Khadija's picture

????????

Shamail Khadija
Activity Score 64
Art Director at Working |

Shamail Khadija

Guest's picture

soo old.. done for crepaway Lebanon... sorryy guys you are not soo up to date

Guest
ackattak's picture

I'm not lovin' it. For two reasons.
One, I have absolutely no fucking idea what this ad means.
Two, I work on McD's and there's NO WAY they would ever ever in a trillion years approve that yellow-on-green logo treatment.
Ridiculous.

ackattak
Activity Score 396
Copywriter
Guest's picture

STOP COPYING. This is done for Crepaway Lebanon ages ago. And with better style I must admit.

Guest
Guest's picture

I like it anyway, but what about women??? Not welcome?

Guest
schimoza's picture

The lebanese version is wayyyyyy better!

schimoza
Activity Score 6
Art Director
Guest's picture

Lol i noticed there are no women and no black people

Guest
Guest's picture

come on dudes, there's just six boxes. minus one for the copy, five. you cant put chinese, americans, malays, indians, french, spanish, italians, greeks, arabs, koreans, indonesians, australians, new zealanders and the rest of the world in.

Guest
Guest's picture

"oh, forgot to mention... no shirt, no shoes, no service! "mhmm... yeap.

Guest
Execubrand.com's picture

i don't get this ad at all.

Execubrand.com
Activity Score 2
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