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Highest Rated

Guest's picture

Wow! Now that you explained that to me, I'm loving this idea! It's so clever! It makes me want to go to McDonalds really bad!!... NOT
All this outdoor tells me is that it's 3 m long. And that, my friend, is stupid.

Guest
Guest's picture

Thanks to McDonald's I have already walked 3m without walking!

Guest
Reality Check's picture

This is outdoor that knows it is silly, and does little to deny it.

Reality Check
Activity Score 2539
Guest's picture

Haha.. Very simple and clear..

Guest
Guest's picture

impressive!!!

Guest
Guest's picture

It could have been funny if they made the right one a fake running shoe ad.

Guest
Guest's picture

no it couldn't have been.

Guest
Guest's picture

....so....the right sign is closer to mcdonalds, than the left sign.....and ......that's.....why i .......
I'm sorry but I think I don't get it toghether. Can anyone help me plz?!?

Guest
Guest's picture

Go to OZ, Buy a brain.

Guest
jorj's picture

After 66.666667 billboards u will find it.

jorj
Activity Score 638
Art Director at Senior Art Director
vergnaudl's picture

Love it!
Branding, big logo, no costs... and smart.
Client is happy.
Creatives are happy!

vergnaudl
Activity Score 19
Guest's picture

both creative and commercial department are into a wank on a sandwich and the client eats it with a smile.

Brilliant :)

Guest
Guest's picture

It's good as a yardstick ;-)

Guest
Guest's picture

is it maybe because of the M logo? repetition of in the m?

really didnt get it.. is it saying, its enough to know what way how far mc donalds is?

Guest
jorj's picture

it seems ur happy too

jorj
Activity Score 638
Art Director at Senior Art Director
Guest's picture

Don´t get it, and probably the regular costumer, the regular audience, neither.

Guest
Guest's picture

I guess the average mcdonalds patron is not the brightest person in the world...

Guest
Guest's picture

Ok, I know going to McDonalds is NOT the smartest thing to do, but hey, no need to call your consummers stupid, Ronald!

Guest
Ed Mintone's picture

i’m lovin’ it

Ed Mintone
Activity Score 585
Other
Guest's picture

Please explain me?

Guest
tirthomitro's picture

cool. yeah!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

everartz's picture

am i missing something here?

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

this is brilliant!!!!!!

Guest
Guest's picture

what's the idea?

Guest
zmekyus's picture

rather retarded...

zmekyus
Activity Score 120
Guest's picture

AGREED, rather retarded creative. Do they think it's a clever idea? Reminding them the distant? It's a bloody roadsign/ traffic distance direction sign.

Guest
Guest's picture

Um, there are two different restaurants, in that direction, three miles apart...

Guest
AmOgodzzz's picture

No, you don't get it either. After you've walked past the billboard on the left, which is 3m long, you will be 197m from the McDonald's, which is what the sign on the right is saying. Very simple. Gosh, some of you are questioning the intelligence of McDonald's customers but I can guarantee that 80% of them are smarter than many of you.

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
Guest's picture

idd , m stands for METERS.

Guest
Guest's picture

Wow! Now that you explained that to me, I'm loving this idea! It's so clever! It makes me want to go to McDonalds really bad!!... NOT
All this outdoor tells me is that it's 3 m long. And that, my friend, is stupid.

Guest
Guest's picture

tree art direktors on that? not very effizient.

But its a great idea. for all those, who really love it

Guest
Guest's picture

is there any idea in that 6 m?

Guest
Guest's picture

It only makes sense if you translate it from Danish into American English, unless you happen to be a Dane. Or Canadian. Or Kenyan. Or just about anyone except American.

Guest
dave.swanson's picture

I absolutely love this ad. simple. clear. and humorous. a well played ad by a well established company.

dave.swanson
Activity Score 127
Ringling College of Art and Design
Guest's picture

I dont quite like the ad... its quite stupid and would be found humorous only by people who are rather simple minded. its not funny period.
spatnik.blogspot.com

Guest
Guest's picture

YOU'RE NOT FUNNY PERIOD!!!

Guest
Javier Ramírez's picture

No entiendo.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

spatnik's picture

Didnt understand at first for i thought there was a deep meaning to it. however tht wld be xpecting too much and maybe the customers of Mcdonalds are nt tht intelligent. an ad they could hve done without
http://spatnik.blogspot.com

spatnik
Activity Score 3
Guest's picture

It just wants to capture your eagerness to go to a McD. Like saying, "Hangin there bro, McD is just 200 m more.. 197 m.. 195 m..."
It's funny.

Guest
Guest's picture

anyone can tell me what is the idea

Guest
dadada's picture

Many commentators are speaking about how they're intelligence and smart, but none of them gives the reason why this billboard is so brilliant.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

wild_fire's picture

this would be good if they placed the ads side-by-side until it reaches the actual spot. i guess that'll cost too much, but it'll have a bigger impact on the consumer.

wild_fire
Activity Score 91
Blashyrkh's picture

Instead of placing an usually boring ad they made the billboard a bit functional and simple. Good idea but not as brilliant as they say.
FIY "m" stands for meters, "nm" or"mi" stands for miles.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

funy

Guest
Guest's picture

Awesome!

Why?
Instead of having a "200 m" sign that you just wouldn't notice, the second sign definitely grabs your attention. Then once you get the "joke" you are pretty much forced to form the mental picture of walking to the McDonald's. You don't have to be stupid for the ad to be effective, really.

Guest
Guest's picture

I'd like to see the rest of the campaign. McDs 194 m... etc. :-) Actually I like this. It builds anticipation and makes the trip to McDs more exciting and important.

Guest
louiezuniga's picture

i got a kick out of it. simple message that speaks to the fast food lovers out there.

louiezuniga
Activity Score 4
Ringling College of Art + Design
Guest's picture

Suppose you went to the stores with a friend, just for shopping. After three hours of walking, you want something to eat, but you don't know where to go. Suddenly, you see this billboard. It tells you that McDonalds is 200m away. You think it is not so close. You see more carefully and you realize that the next billboard, says it is already 197m away. Yu realize that, anyway, 200 (or even 197) meters, is not that much distance. You decide to go to McDonalds. Success.

Guest
Guest's picture

Is this a briliant idea?

Guest
chillubi's picture

I love it! Simple is best.
And apparently so does the Eurobest jury. It's shortlistet on the Outdoor category!

chillubi
Activity Score 7
Other at Uncle Grey
Charlie_12's picture

Not understood please explain

Charlie_12
Activity Score 97
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