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Asian weeks

Campaign
Agency Network: 
Published/Aired: 
August 2008

Description

Outdoor advertisement created by DDB, Finland for McDonald's, within the category: Food.

Caption

Asian Weeks till 24th August.

Advertising Agency: DDB Helsinki, Finland
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Photographer: Mikko Harma / Kustom
Other additional credits: Mika Wist
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bknowlden's picture

Creative use of media, but this is an insulting rash generalization.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

holy shit that is offensive.

Guest
miko1aj's picture

would You please explain why?

miko1aj
Activity Score 3086
marcel7's picture

Would you please explain how they crimp the corners if the poster is behind the glass? And who does that?
Sorry, I don't get it...

marcel7
Activity Score 996
Copywriter
Favete's picture

Do you see the fat lady in the back? She did it!!!

Nah, it's just a reference of the use of the media, to explain that it will be crimped, it's not that every day it crimps itself.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

miko1aj's picture

let's better assume that You're ironic.

miko1aj
Activity Score 3086
Wordnerd's picture

i guess the pictures are just the 'making of' to explain the idea. and this is a one-poster-idea - you will never get the poster guys to fold every poster that way. and for a one-poster idea this is rather weak for me, sorry

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

there was quite many of these posters all over Helsinki, executed like this. so not just one...

Guest
Guest's picture

i like it. not offensive, really, more winky.

Guest
Guest's picture

why offensive?

Guest
TrainRunner's picture

because its a stereotype.

TrainRunner
Activity Score 225
Art Director
Guest's picture

Love the idea, great simple idea ...well done guys.

Guest
Ad_Man's picture

is it really that offensive?
it's like saying mexicans use big hats. of course we don't, but it's not offensive if someone uses that stereotype to talk about mexicans.
new use of media, although there's not a big idea behind it.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Davosk's picture

I totally agree with you.
Political correctness nowdays is out of control. The mere mention of someone elses nationality or cultural practice and you're branded a racist. Stereotypes do exist but shhh, we musn't mention them even if we are one.

Women may shop more than men,
Scottsmen sometimes wear kilts,
some Asian people wear pointy hats
and dogs do chase cats.

This idea is ok but by no means offensive or derogatory.
I am from Australia and if I saw an ad with a bloke wearing a cork string hat, teasing a crocodile while drinking a xxxx, I would think it's a naive representation not a racist one.

I'll probably cop shit for this comment.

Davosk
Activity Score 4815
Art Director
Guest's picture

ignorant and small-brained!

Guest
Guest's picture

WTF is that?
Vietnamese or Japanese?

Guest
Guest's picture

It's an OK idea, but please, tell me how is it possible for the lady in the background to stand motionless for all three frames?

Guest
Guest's picture

she's talking on the phone

Guest
cmotan's picture

hahaha
its da same pic...

cmotan
Activity Score 189
Art Director at banda.bg
Guest's picture

Vietnam alone don't represent Asia, unless you are talking about Vietnam spring rolls burger..

Guest
Guest's picture

dyrup

Guest
Dale's picture

I like the use of the media to make it a part of the ad. It's not a brilliant idea or groundbreaking, but it's effective and much better than most McDonalds work I've seen. I have a feeling they're a tough client to try to be innovative with.

I find the comments about it being offensive perplexing. Are you actually offended or is this an offense by proxy? I suspect they're being offended vicariously for someone, somewhere who might find it offensive.

- The only thing rarer than a good ad is a good guest comment -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

izmild's picture

Good idea to use media creative. The placement should be in 3 step of gradience...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

luispiter's picture
luispiter
Activity Score 2756
comunication
Guest's picture

hahaha. c'mon guys. lighten up. this is pretty witty.
i'm all ASIAN (chinese malaysian) and in no way i find this offensive.

Guest
Guest's picture

yeh right,like we still wear these hats, the first thing that come to your mind is asian ..? no way ..

Guest
Guest's picture

stupid

Guest
Guest's picture

dude who sits around just waiting 2 do somthin like that?its ttly bogis

Guest
Billoughsby's picture

Genius or Corny. I say corny. It failed to get there.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Alabi Oluwaseun's picture

My name is Alabi Oluwaseun from Caleb university its a good and awesome collection

Alabi Oluwaseun
Activity Score 12
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