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Agency Network: 
Published/Aired: 
October 2008
McDonald's Outdoor Ad -  1x1

Description

Outdoor advertisement created by Heye, Germany for McDonald's, within the category: Food.

Caption

The 1x1 from McDonald's.

Advertising Agency: Heye & Partner, Munich, Germany
Creative Directors: Jan Okusluk, Oliver Diehr
Art Director / Copywriter: Volker Heuer
Photographer: Mathias Remmling
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Highest Rated

Guest's picture

Your Mum must be so proud.

Guest
Guest's picture

Not sure what it said, but it's cool. I get that you can buy MacD cheap in Germany.

Guest
LoveSounds's picture

It's cool. I like it.

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LoveSounds
Activity Score 125
Other at Hospodarske noviny |

"Any customer can have a car painted any colour that he wants,
so long as it is black." - Henry Ford

Guest's picture

How's your maths Herr Heuer?

Guest
Guest's picture

ooh. things that look like the arches, how original

Guest
Guest's picture

This is a design student brief.
I gave it in 1997. Scheizen housen.

Guest
Guest's picture

Your Mum must be so proud.

Guest
Guest's picture

yeah maybe you should try advertising, sounds like it that you're the man

Guest
Guest's picture

nice, original.

Guest
Guest's picture

Love it...

Guest
Guest's picture

no es original. no es tremendo, sólo es un recurso que estuvo de moda hace unos años gracias a cannes.

Guest
TRICKY's picture

arch has been done so many times that it just blends into the scenery never the less simple and straight

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

everartz's picture

all i got was that i can buy McDonald's cheap in Germany, but its not an original idea nor the execution
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

dsklan's picture

one of the best arches ad!

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

Very CLEVER!!!

Guest
Guest's picture

Clever, like it a lot..

Guest
Singularity's picture

I guess its promoting the "Euro Menu" rather than the "Dollar Menu". It's clever. It's convenient that the Euro has the gilded edges. I also bet it sprung from an art director or CD looking down at the change on his desk (or his McDonald's tray).

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture

yes it does promote the 1 euro products in german mcdonald's... hamburger = 1 euro, cheeseburger = 1 euro, fries = 1 euro and so on.. the promotion called "einmaleins" in english "one times one" or "1x1" and i think it is a great notice that the 1 euro coins have those golden edges.. great art work. and i think it is a original as well..

Guest
Guest's picture

wrong

not original at all

the 90's was awesome for making shit out of your logo

these guys missed the boat

Guest
Guest's picture

true about the 90's

BUT if the promotion is all about 1 euro coins.. than i think it is great!

it has a big relevance and it's realized perfectly!

great idea, great work!

Guest
Guest's picture

La zorra la hueá

Guest
jeann's picture

nice. (:
a clever solution to use the coins that way.

jeann
Activity Score 107
LASALLE College of the Arts
Guest's picture

So does the burger cost 1 Euro (1 x 1) as the headline suggests? Or 2 Euro (1 + 1) as the picture implies?. The coins as the arch is okay, but mixing in the reference to a 4 X 4 ad is confusing.

Guest
waldop81's picture

I think that is very clear... clean message and perfectly apply for the product !

waldop81
Activity Score 6
ENLACE
Guest's picture

So do the burgers cost 1 or 2 Euros?

Guest
Guest's picture

1 Euro and the promotion is called 1x1 (i think nine products by that time which cost 1 euro each)

Guest
nkeen's picture

love these mcdonalds bus shelters!

nkeen
Activity Score 10
Art Director
dsg's picture

love these mcdonalds bus shelters!

dsg
Activity Score 2
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