McDonald's Outdoor Advert By Heye: 1x1

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Agency Network:

Heye

Published/Aired:

October 2008

Posted:

April 08, 2009

Highest Rated

Apr 09, 2009 - 9:36

Your Mum must be so proud.

Guest

Apr 08, 2009 - 14:35

Not sure what it said, but it's cool. I get that you can buy MacD cheap in Germany.

Guest

Apr 08, 2009 - 16:31

It's cool. I like it.

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LoveSounds

Activity Score 125

Other at Hospodarske noviny |

"Any customer can have a car painted any colour that he wants,
so long as it is black." - Henry Ford

Apr 08, 2009 - 20:26

How's your maths Herr Heuer?

Guest

Apr 08, 2009 - 22:12

ooh. things that look like the arches, how original

Guest

Apr 08, 2009 - 23:09

This is a design student brief.
I gave it in 1997. Scheizen housen.

Guest

Apr 09, 2009 - 9:36

Your Mum must be so proud.

Guest

Apr 09, 2009 - 9:54

yeah maybe you should try advertising, sounds like it that you're the man

Guest

Apr 09, 2009 - 2:15

nice, original.

Guest

Apr 09, 2009 - 2:38

Love it...

Guest

Apr 09, 2009 - 3:04

no es original. no es tremendo, sólo es un recurso que estuvo de moda hace unos años gracias a cannes.

Guest

Apr 09, 2009 - 3:35

arch has been done so many times that it just blends into the scenery never the less simple and straight

"just commenting to gather points i love free drinks"

TRICKY

Activity Score 3794

Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Apr 09, 2009 - 3:39

all i got was that i can buy McDonald's cheap in Germany, but its not an original idea nor the execution
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Everartz

everartz

Activity Score 7613

Art Director |

| everartz |

Apr 09, 2009 - 4:04

one of the best arches ad!

dsklan

Activity Score 1926

Art Director at homeshop

Apr 09, 2009 - 4:05

Very CLEVER!!!

Guest

Apr 09, 2009 - 6:06

Clever, like it a lot..

Guest

Apr 09, 2009 - 7:38

I guess its promoting the "Euro Menu" rather than the "Dollar Menu". It's clever. It's convenient that the Euro has the gilded edges. I also bet it sprung from an art director or CD looking down at the change on his desk (or his McDonald's tray).

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President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?

Singularity

Activity Score 202

General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Apr 09, 2009 - 8:27

yes it does promote the 1 euro products in german mcdonald's... hamburger = 1 euro, cheeseburger = 1 euro, fries = 1 euro and so on.. the promotion called "einmaleins" in english "one times one" or "1x1" and i think it is a great notice that the 1 euro coins have those golden edges.. great art work. and i think it is a original as well..

Guest

Apr 10, 2009 - 1:36

wrong

not original at all

the 90's was awesome for making shit out of your logo

these guys missed the boat

Guest

Apr 10, 2009 - 5:03

true about the 90's

BUT if the promotion is all about 1 euro coins.. than i think it is great!

it has a big relevance and it's realized perfectly!

great idea, great work!

Guest

Apr 09, 2009 - 15:38

La zorra la hueá

Guest

Jun 04, 2009 - 2:17

nice. (:
a clever solution to use the coins that way.

jeann

Activity Score 107

LASALLE College of the Arts

Jun 04, 2009 - 3:28

So does the burger cost 1 Euro (1 x 1) as the headline suggests? Or 2 Euro (1 + 1) as the picture implies?. The coins as the arch is okay, but mixing in the reference to a 4 X 4 ad is confusing.

Guest