50% More Man - Main

Agency Network: 
November 2017


McCain’s new Man-Size Meals are made for a Man-Size hunger. Hence you get an ‘extra 50% more’ than your traditional frozen dinner. TBWA\Melbourne invented the quirky ‘50% More Man’ character to illustrate this bold product benefit. ‘50% More Man’ quickly became the freaky figurehead for Man Size meals, launching a 360 degree campaign through social, outdoor and mobile platforms.

Outdoor advertisement created by TBWA, Australia for McCain Foods, within the category: Food.


50% More Man
McCain Mansize Meals

Advertising Agency: TBWA\Melbourne, Australia
Chief Creative Officer: Paul Reardon
Copywriter: Nobuhiro Arai
Art Director: Hyewon Choi
Client Partner: Laurelle Esse
Project Manager: Eva Bauer
Retoucher: Kyle Black
Print Producer: Kim Vincent
Log in or register to post comments
ThatAwkwardWriter's picture

I guess you made this 15% different.

Activity Score 39
Featured Content

Latest Collections