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Agency Network: 
Published/Aired: 
February 2013

Description

Street-visible placements, including bus shelters (posters and wraps), bus window clings, bus tails, transit car interior doors, transit car cards, and transit car “Michaelangelos” (ceiling clings), are intended as an alternative to aggressive ticketing to reduce Philadelphia pedestrian and cyclist fatalities, now averaging one every 13 days.

Advertising Agency: LevLane, Philadelphia, U.S.A.

Outdoor advertisement created by LevLane, United States for Mayor's Office of Transportation, within the category: Public Interest, NGO.

Caption

It’s called a sidewalk not a sideride.
It’s road safety. Not rocket science.

Creative Director: Deb Racano
Art Directors / Illustrators: R.J. Cassi, Chris Shea
Art Director: Chris Shea
Copywriter: Evan Monsky
Chief Creative Officer: Bruce Lev
Assistant Creative Director: Crystal Irvin
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kleenex's picture

Some ads works, and other ones are failures.

kleenex
Activity Score 52582
Web Designer/Developer
Andrej Troha's picture

It's advertising, not rocket science... but still this happens.

Andrej Troha
Activity Score 613
someguy's picture

Sounding like a jerk probably isn't the best strategy.

someguy
Activity Score 674
bakamono's picture

Have to agree these ads felt very angry.

bakamono
Activity Score 1002

because therefore it is

Nike Diesel's picture

I feel the strategy is spot on and I really like the line, "It’s road safety. Not rocket science." I like that it refers to the readers/drivers "intellect" :)
That said, I also kinda agree with @kleenex

Nike Diesel
Activity Score 13630
Art Director
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