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Priceless, Seedorf's shirt

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Outdoor advertisement created by McCann, United Kingdom for MasterCard, within the category: Finance.

Caption

Owning 'four times UEFA Champions League winner' Seedorf's shirt: Priceless

Advertising Agency: McCann Erickson, London, UK
Creative Directors: Simon Hepton, Matt Crabtree
Art Director / Copywriter: Elias Temsamani
Art Buyer: Pam Oskam
Photographer: Gary Burchell
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Danbreezy's picture

this whole campaign blows. anyone get the feeling they're not even trying anymore.

Danbreezy
Activity Score 57
niniasufle's picture

yeap...
I feel the same

niniasufle
Activity Score 407
Producer/Director at La Red TV
Reality Check's picture

Ads of the World should be the Web site of great new creative not tired old advertising like this.

Reality Check
Activity Score 2539
Danbreezy's picture

I can't stay on this site for too long. I start getting legitimately annoyed.

Danbreezy
Activity Score 57
CuriousPencil's picture

You deserve some kind of shiny for the phrase 'legitamately annoyed', a phrase I plan on casting to the winds as a seed of good writing. I salute you.

CuriousPencil
Activity Score 4225
Copywriter
Glut's picture

very weak lines.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
MidasTouch's picture

Bof...
Why sport only?

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ace85le's picture

boring!!!

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

temsamani's picture

Fair enough. But part of the copy is missing. Don't ask me why. It should also have said:

"Text Seedorf to 63006 to win the shirt
and tickets to the UEFA Champions League Final 2012 in Munich".

So the idea of this entire campaign that ran was, that people could win the unique items featured in the ads.

temsamani
Activity Score 4
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