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Agency Network: 
Published/Aired: 
July 2009

Description

Outdoor advertisement created by La Selección, Argentina for Marani, within the category: Personal Accessories.

Advertising Agency: La Selección, Rosario, Argentina
Creative Director: Sebastian Abramovich
Art Director: Emiliano Caisso
Copywriter: Luisa Rut. Mangiamelli
Illustrator: Juan Pablo Zaramella
Photographer: Juan Pablo Zaramella
Account Manager: Luciano Corvalán
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Wordnerd's picture

this one is cool! much deeper than the others

Wordnerd
Activity Score 6692
Copywriter
Notorious's picture

A broken heart tells that she loved him, maybe showing a man yelling (suffering) instead, is a better idea

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Wordnerd's picture

Did you get the idea is: 'don't mess with people wearing glasses'?

Wordnerd
Activity Score 6692
Copywriter
Notorious's picture

well, yeah
i guess they're saying don't mess with people da-use glasses cuz they're smart or something (i think cuz usually people connect wearing glasses with higher iq)

but i believe copy also sucks here, cuz it's not explaining as should

enlighten me if im wrong

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

ESTA PESIMAMENTE TRADUCIDO AL INGLES. PÉSIMO.

Guest
il nekro's picture

Esta super mal traducido al inglés chicos, pero muy muy mal eh

il nekro
Activity Score 74
APNEA Intervención Creativa - copywriter
Guest's picture

This one could be better. The title of the book should've been something really embarassing for paul. Not that she's sad because they're not together anymore... seems desperate not funny.

Guest
Guest's picture

Está buena la campañita para vender gafas o anteojos (como quieran). Está es la mejor me parece, tiene una búsqueda más linda.
Otra cosa, por favor dejen de firmar en inglés argentinos arrepentidos. Somos todos argentinos y sudakas.

Guest
Guest's picture

i agree.. the title of the book had to be something funny..

Guest
Guest's picture

A mi me parece que está genial, digno de un trabajo de la Selección
Los conocí en cannes el año pasado, son unos tios geniales,
Bien por ti Emiliano

Guest
Guest's picture

great! i love this ad

Guest
Guest's picture

donde puedo verlo en espanol?

Guest
Guest's picture

this one is great

Guest
Guest's picture

the heart in the book duh! paul has a teenie tiny ego ajajajajj...it is funny

Guest
STRTLRS's picture

Hate to break it to the team behind these, but this campaign will sell zero glasses. They could have at least shown the product in some way.

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

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