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Life Passes By, Toy Story

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

We have decided to be very upfront in order to let you know Mapfre Pension Plans, one of the biggest insurance companies in Spain: we wanted to show how fast times goes by and how close we are from retirement. In order to do that we just informed people about the years that have passed since relevant events happened, even if in our minds they feel closer. To stress this idea we used posters with an older look.

Outdoor advertisement created by M&C Saatchi, Spain for Mapfre, within the category: Finance.

Caption

Toy Story was premiered 17 years ago
Life passes faster than you think. Pension Plans

Advertising Agency: Zapping/M&C Saatchi, Spain
Creative Director: Manolo Moreno
Copywriter: Jorge Campaña
Art Directors: Ana Delgado, Alvaro Moragón
Photographer: Alfonso Herránz
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Highest Rated

metis's picture

Toy Story was 17 years ago, damn I'm old. Works for me, average art, nice idea.

metis
Activity Score 413
Copywriter
kalpesh78's picture

its not that long. think of stuff that happened 25-30 yrs back but is still fresh in people's minds.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

metis's picture

Toy Story was 17 years ago, damn I'm old. Works for me, average art, nice idea.

metis
Activity Score 413
Copywriter
charithco's picture

nothing much!

charithco
Activity Score 266
Graphic Designer at Wunderman Doha |

www.charithdesign.com

Jackbr's picture

Good copy.

Jackbr
Activity Score 1500
Art diretor |

JackBR

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