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Life Passes By, Smart car

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

We have decided to be very upfront in order to let you know Mapfre Pension Plans, one of the biggest insurance companies in Spain: we wanted to show how fast times goes by and how close we are from retirement. In order to do that we just informed people about the years that have passed since relevant events happened, even if in our minds they feel closer. To stress this idea we used posters with an older look.

Outdoor advertisement created by M&C Saatchi, Spain for Mapfre, within the category: Finance.

Caption

The smart car is 18 years old
Life passes faster than you think. Pension Plans

Advertising Agency: Zapping/M&C Saatchi, Spain
Creative Director: Manolo Moreno
Copywriter: Jorge Campaña
Art Directors: Ana Delgado, Alvaro Moragón
Photographer: Alfonso Herránz
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kleenex's picture

concept is good.

kleenex
Activity Score 52582
Web Designer/Developer
miko1aj's picture

FAN-TAS-TIC!

miko1aj
Activity Score 3086
emiliete's picture

Genial!!! Me encanta. Enhorabuena chicos!!!

emiliete
Activity Score 646
Copywriter at WMcCann
cmotan's picture

9gag idea.

cmotan
Activity Score 189
Art Director at banda.bg
MidasTouch's picture

I know that feel bro ;d

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

BWilcox's picture

Very cool ad. Had me thinking about how fast time flies by.

BWilcox
Activity Score 18
Marketing Manager |

knifeup

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