Life Passes By, Smart car

Agency Network: 
November 2012

We have decided to be very upfront in order to let you know Mapfre Pension Plans, one of the biggest insurance companies in Spain: we wanted to show how fast times goes by and how close we are from retirement. In order to do that we just informed people about the years that have passed since relevant events happened, even if in our minds they feel closer. To stress this idea we used posters with an older look.

Outdoor advertisment created by M&C Saatchi, Spain for Mapfre, within the category: Finance.

The smart car is 18 years old
Life passes faster than you think. Pension Plans

Advertising Agency: Zapping/M&C Saatchi, Spain
Creative Director: Manolo Moreno
Copywriter: Jorge Campaña
Art Directors: Ana Delgado, Alvaro Moragón
Photographer: Alfonso Herránz

Comments (6)

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kleenex's picture
Activity Score 51044

concept is good.

miko1aj's picture
Activity Score 3086


emiliete's picture
Activity Score 646

Genial!!! Me encanta. Enhorabuena chicos!!!

cmotan's picture
Activity Score 189

9gag idea.

MidasTouch's picture
Activity Score 1024

I know that feel bro ;d

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

BWilcox's picture
Activity Score 18

Very cool ad. Had me thinking about how fast time flies by.