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Agency Network: 
Published/Aired: 
January 2011

Description

Outdoor advertisement created by Colle+McVoy, United States for Mammoth Mountain Ski Resort, within the category: Transport.

Caption

Take off. Land. Repeat.
Two daily flights from LAX
Mammoth

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Copywriter / Associate Creative Director: Brian Ritchie
Art Director / Associate Creative Director: Joe Monnens
Senior Art Director: Derek Till
Interactive Associate Creative Director: Barrett Haroldson
Interactive Designers: Andrew Wetzel, Alex Ehlen
Interactive Producers: Braden Stadlman, Bridget Charon
Print Producers: Maria Doering, Greg Goranson
Art Producer: Chris Peters
Photographer: Brad Peatross
Strategists: Ryan Olson, Kristin Woxland, Melissa Clark
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Pedestrian's picture

The copy in this campaign could use a little work. "Blank. Blank. Repeat." is a formula I gave up using when I was an intern.

"Less Oxygen. More air." nails it. But that's about it.

Pedestrian
Activity Score 492
sirvan's picture

Right on, right on.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Boxey's picture

Lazy copy on this one, guys.

Boxey
Activity Score 8879
Melaleuca In-House
CuriousPencil's picture

Best in a crummy series.

CuriousPencil
Activity Score 4225
Copywriter
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