Agency Network: 
January 2011

Outdoor advertisment created by Colle+McVoy, United States for Mammoth Mountain Ski Resort, within the category: Transport.

11,000 feet. Closer to heaven than heavenly.
Fly to the top from SFO + SJC

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Copywriter / Associate Creative Director: Brian Ritchie
Art Director / Associate Creative Director: Joe Monnens
Senior Art Director: Derek Till
Interactive Associate Creative Director: Barrett Haroldson
Interactive Designers: Andrew Wetzel, Alex Ehlen
Interactive Producers: Braden Stadlman, Bridget Charon
Print Producers: Maria Doering, Greg Goranson
Art Producer: Chris Peters
Photographer: Brad Peatross
Strategists: Ryan Olson, Kristin Woxland, Melissa Clark

Comments (8)

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Cutarica's picture
Activity Score 3451

nice logo of mammoth. but "than heavenly" could have been skipped.

Paridhi.'s picture
Activity Score 122

the campaign is ok kinda..!
not dat gud..not dat bad..!

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

After looking at the series, I noticed that section or red with the image masked in, wondering if that will be easily identified ...not sure at 75mph...might be wasted space

Lazarus's picture
Activity Score 1536


CuriousPencil's picture
Activity Score 4225

Why the f*cked up "A" in the middle? Some AD's idea of a mountain? And why try to make a difference between heaven and heavenly when none exists in the context you're introducing? This is awful.

FourT6and2's picture
Activity Score 218

Heavenly is the name of a competing mountain. Bro. Get a clue.

CuriousPencil's picture
Activity Score 4225

Ah, that was the only thing missing in my comprehensive knowledge of every piece of everything I'm supposed to know as a member of every single target audience demographic. Cheers for the gentle nudge to knowing.

the_lizard_king's picture
Activity Score 1257

I think the concept and especially the Copy is really good. The heaven and heavenly jest indeed worked for me. But i got to say the art direction and layout is pretty basic and average.

And then GOD said...
Let there be creativity!!!