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Barrel, 3

Campaign
Agency Network: 
Published/Aired: 
July 2013

Description

Malibu conveys a lot about its Caribbean origins and about the diversity of the cocktails it permits us to make, but except the coconut, we don’t know anything of its recipe. The new display campaign of the brand is finally going to enlighten us about this issue ... So, we learn that the secret of the recipe is that there isn't one: Malibu, it's simple and it’s essentially a mixing of rum and coconut. A revelation quite reassuring at our time, while we are precisely looking for simplicity and authenticity.

Outdoor advertisement created by Marcel, France for Malibu, within the category: Alcoholic Drinks.

Caption

The fusion of rum & coconut.

Advertising Agency: Marcel, Paris, France
Creative directors: Florent Imbert, Emmanuel Lallevé
Art director: Pierre Delort
Copywriter: Clarisse Monnot
Account manager: Michel Kowalski
Account: Alice Rinder
Strategic planner: Guillaume Le Gorrec
Production House: Illusion Co.,Ltd. / La Manufacture Paris
Photographers: Surachai Puthikulangkura, Pichichai Junlaboot
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Producers: Somsak Pairew, Anotai Panmongkol
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Highest Rated

kleenex's picture

Solid art.

kleenex
Activity Score 51110
Web Designer/Developer
kleenex's picture

Solid art.

kleenex
Activity Score 51110
Web Designer/Developer
certaintly's picture

product shot is way too big.
and so is the copy.

ok ad. works.
but very literal

certaintly
Activity Score 3994
Rhymie Z's picture

It's an outdoor campaign!

Rhymie Z
Activity Score 92
JWT Damascus |

Rhymie Z

certaintly's picture

ah, ok. right you are.

certaintly
Activity Score 3994
monoliz's picture

ok

monoliz
Activity Score 1304
salil.sharma's picture

Nice Campaign ! Very well executed !

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

punit.rathor's picture

art it good but Bottle & copy is too big against the main visual..

punit.rathor
Activity Score 230
Art Director at Advertising Agency
feysal's picture

i love the layout

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

jackblack's picture

The type is just horrible.

jackblack
Activity Score 2357
Art Director
lbiais's picture

Nice!

lbiais
Activity Score 2
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