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20 562 Holes

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Outdoor advertisement created by Saatchi & Saatchi, South Africa for Makita, within the category: Industrial, Agriculture.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Jade Manning, Jp De Villiers
Copywriters: Bennie Du Plessis, Russell Grant; Musa Sithole
Photographers: Simon Scholtz, Harold Webster
Art Buyer: Vernadi Simpson
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Additional credits: Sagren Reddy
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Highest Rated

Guest's picture

I think you will find its a Makita Mak-Tek drill. Part of the Semi-Professional ramge ;)

Guest
niffob's picture

great work. well done.

niffob
Activity Score 94
Art Director
jsantanaxp's picture

yep.

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Guest's picture

Nice. But it's not the first time a product, or the concept, has been made out of the product for branding purposes.

Guest
Guest's picture

Very Nice!

Guest
krautland's picture

no need for the line and all that shit on the right. the visual would have been powerful enough.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

who are you? the client?

Guest
ivan's picture

Unlikely.

ivan
Creative Director at Ads of the World
krautland's picture

I am the one who saves clients from themselves.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

great great great

Guest
short shorts's picture

Eye-catching and effective. Kudos to whoever drilled the 20,562 holes.

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Chris's picture

very nice

Chris
Activity Score 1935
Art Director
gmint7's picture

:::J:::

something new. nice.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

TRICKY's picture

Image and video hosting by TinyPic

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

ORISHAS76's picture

Bueno!!!!

ORISHAS76
Activity Score 344
corndogfuneral's picture

Nice idea.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

Too bad the woman is using a Black and Decker OR a Ridgid drill!

Guest
Guest's picture

I think you will find its a Makita Mak-Tek drill. Part of the Semi-Professional ramge ;)

Guest
Guest's picture

I think you will find its a Makita Mak-Tek drill. Part of the Semi-Professional range ;)

Guest
Guest's picture

Cannes

Guest
Black Fauns's picture

brilliant!

Black Fauns
Activity Score 137
Copywriter at London
NastyJester's picture

Love it.

NastyJester
Activity Score 740
Copywriter
Zeus's picture

Brilliant

Zeus
Activity Score 906
somewhere
Guest's picture

Gold Lion Cannes 2009. Congratulations!

Guest
Guest's picture

Nice! But, your headline says 20 562 holes when your judges note says 20 081! Which is it? Judges hate judges notes and this piece of work is so easy to understand that I really don't think it was necessary. Good work though.

Guest
Guest's picture

GREAT IDEA! However, I am skeptical of the long range visibility...but then again, hats off to the concept. It is exciting, and truly outdoor.

- Kumar Ramkrishnan (+91 9769048001; kumarart@gmail.com)

Guest
Guest's picture

YES, YOU CANNES !

Guest
Guest's picture

Cool

Guest
mark09's picture

Congrats!

mark09
Activity Score 90
Endeio's picture

Great ambient! Keep it coming...

Endeio
Activity Score 270
Copywriter
Emre's picture

COOL

Emre
Activity Score 27
Web Designer/Developer
Guest's picture

love the ad.

Guest
s1bs's picture

V Nice, won gold at the 2009 Loerie Awards in Cape Town

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
110's picture

Eye-catching and effective. Kudos to whoever drilled the 20,562 holes.

110
Activity Score 2
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