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Breathe in, breathe out

Agency Network: 
Published/Aired: 
February 2013
Lotte Yoga School Outdoor Ad -  Breathe in, breathe out

Description

Outdoor advertisement created by KesselsKramer, Netherlands for Lotte Yoga School, within the category: Education.

Advertising Agency: KesselsKramer, Netherlands
Art Director: Bart Eysink Smeets
Copyrighter: Niek Eijsbouts
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Highest Rated

sacrilegend's picture

Simple and delightfully wry. Well done.

sacrilegend
Activity Score 3394
Copywriter
Picky1's picture

Ok. What else ?

Picky1
Activity Score 236
ankitadv's picture

nice

ankitadv
Activity Score 818
bate_palmas's picture

You know this would work really well if you could place it in a tactical space.

Because one of the fundamental yoga breathing concepts is you inhale positive energy and you exhale negative energy.

So if they placed the "breathe in" line over a piece of good news, and the "breathe out" line over a piece of bad news, it would be pretty cool.

Well, maybe it's not a well-known enough benefit of yoga, but anyway.

bate_palmas
Activity Score 1479
morse's picture

It's fun! :)

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sacrilegend's picture

Simple and delightfully wry. Well done.

sacrilegend
Activity Score 3394
Copywriter
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