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Upside down spaghetti top

Campaign
Agency Network: 
Published/Aired: 
June 2013

Description

Outdoor advertisement created by McCann, Singapore for L'Oreal, within the category: Health.

Advertising Agency: McCann Worldgroup, Singapore
Executive Creative Director: Danny Higgins
Creative Director: Jatinder Sandhu
Copywriter: Jatinder Sandhu
Art Director: Thomas Kerk
Photographer: Micky Wong
Art Buyer: Karen Leong
Account Supervisor: Bobee Chua
Account Manager: Mimi Lee
Planner: Gen Cruz
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Highest Rated

jackblack's picture

What this idea says is that the product doesn't really lift your sagging skin. Well done idiots.

jackblack
Activity Score 2357
Art Director
certaintly's picture

bit hard to get.

and doesnt really work.. would work more for a bra than for a skin cream

certaintly
Activity Score 3994
kleenex's picture

WHY!?!?!?!?

kleenex
Activity Score 51110
Web Designer/Developer
certaintly's picture

why would it work better for a bra than for a skin cream?

because the insight that a womans boobs drop is stronger than the insight that their skin drops.
the insight that the skin drops would be stronger if the woman was older, but then idk how they would resolve the execution.

dont get me wrong, i think this works, but it is a bit of a stretch. i doubt the average consumer would understand it.
i might be underestimating them though

certaintly
Activity Score 3994
lichengrui's picture

I agree, speaak well

lichengrui
Activity Score 23
Creative Director at NYC
pisezzz's picture

Does it talks about lifting? I don't think women would like to have such faces...

pisezzz
Activity Score 42
Art Director
jackblack's picture

What this idea says is that the product doesn't really lift your sagging skin. Well done idiots.

jackblack
Activity Score 2357
Art Director
thatcopyguy's picture

Judging from the titles of each piece, are they saying that everything is affected by gravity except for your skin? I think that's what it is. Kind of difficult to understand if you're a regular consumer, methinks.

thatcopyguy
Activity Score 44
mmackinven's picture

Makes people look like they're squeezing a turtle head... elegance is at 0%.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

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