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Upside down earrings

Campaign
Agency Network: 
Published/Aired: 
June 2013

Description

Outdoor advertisement created by McCann, Singapore for L'Oreal, within the category: Health.

Advertising Agency: McCann Worldgroup, Singapore
Executive Creative Director: Danny Higgins
Creative Director: Jatinder Sandhu
Copywriter: Jatinder Sandhu
Art Director: Thomas Kerk
Photographer: Micky Wong
Art Buyer: Karen Leong
Account Supervisor: Bobee Chua
Account Manager: Mimi Lee
Planner: Gen Cruz
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Highest Rated

new is better's picture

el año pasado gente dada vuelta para donar sangre, este año gente dada vuelta para estar más jóven, dios mío Cannes...

new is better
Activity Score 125
Creative Director
new is better's picture

el año pasado gente dada vuelta para donar sangre, este año gente dada vuelta para estar más jóven, dios mío Cannes...

new is better
Activity Score 125
Creative Director
kleenex's picture

¿por qué?

kleenex
Activity Score 51110
Web Designer/Developer
Klara K.'s picture

Shouldn't they be then upside down? I imagine in a magazine they would be. Otherwise it's not really attention-grabbing.

Klara K.
Activity Score 3343
Charles University in Prague
apuorva's picture

what ??? why ???...... dont see anything new in this

apuorva
Activity Score 100
Art Director
jbuckingham's picture

I love these but was it really necessary to put the packshot upside down? The photo has already done it.

jbuckingham
Activity Score 909
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